World'sTop Value Destinations for Travellers on the Singapore Dollar

Online travel company Expedia has revealed some of the world’s top value destinations for travellers on the Singapore Dollar.According to the Expedia Foreign Exchange Index, which was developed in conjunction with foreign exchange specialist HiFX, Vietnam is currently the best-value destination, with the Singapore Dollar appreciating by more than 22% against the Vietnamese Dong in the past 12 months.

Hong Kong and India are also ranking high in the list, with the Singapore Dollar appreciating about 12% against the Hong Kong Dollar and Indian Rupee year-on-year.Other Asian countries that made the ‘Top 20 Best Value Destinations’ based on the value of the Singapore Dollar are Laos (up 8.7%), Sri Lanka (up 8.38%), the Philippines (up 7.82%), Indonesia (up 7.16%), China (up 6.64%) and South Korea (up 6.58%).

“Asia remains one of the best value-for-money destinations for travellers from Singapore. With the upcoming school and summer holidays, budget conscious travellers such as families and students should plan ahead now to take advantage of the strong currency and great offers available,” said Dan Lynn, Managing Director, Expedia Asia Pacific.

The Index also shows countries such as Kenya, Egypt, Argentina and Turkey in the top 20. The USA ranks as the eighth best value destination due to the Singapore Dollar performing well against the ‘Greenback’, delighting travellers looking to stretch their Singapore Dollars when shopping for popular brands on their overseas trips.

“The Singapore Dollar has been buoyed by strong economic growth, and with policy makers looking to allow the currency to appreciate to combat inflationary pressures, this is likely to continue. As a result, it’s a great time to be taking the Singapore Dollar abroad for shopping and overseas holidays’, explained Nick Brain, Consultant, HiFX.

From 24 May – 30 June, Expedia.com.sg is offering a discount of up to 50% off on hotels in some of the region’s top value destinations.Valid for travel till the end of August 2011, more than 10 Asian destinations will be on offer including Hong Kong, Macau, the Philippines, Malaysia, Cambodia, Laos, Vietnam, Thailand, India, Korea and China. Travellers will also receive an additional 10% discount coupon when booking their favourite Asian destination during this period.

ATF2011 closed on January 21 for another year coming

The 30th Association of Southeast Asian Nations (ASEAN) Tourism Forum (ATF2011) concluded on Friday evening with a closer co-operation among ASEAN countries and their dialogue partners, said Cambodian Tourism Minister Dr. Thong Khon at the closing ceremony in Phnom Penh.

"Our great achievement made in the forum this year is the adoption of the ASEAN tourism strategic plan for 2011-2015 aimed to turn ASEAN into a world class tourist destination by 2015," he told to more than 400 participants.

"Besides this, I hope that buyers and sellers have met their business partners for future co-operation," he said, adding that the forum also created a closer environment of co-operation among ASEAN countries and ASEAN with their dialogue partners including China, Japan, South Korea, India and Russia.

The 30th ASEAN Tourism Forum had kicked off on January 15 at the brand-new Sofitel Phnom Penh Phokeethra.

During the event, there had been a series of meetings of ASEAN National Tourism Organizations (NTOs), ASEAN tourism ministers + 3 (China, Japan and South Korea) and ASEAN tourism ministers plus India and Russia.

Also, there was the ASEAN Travel Exchange (TRAVEX) at Koh Pich with the participation of up to 1,000 sellers with 512 booths from hotels, airline companies, tour operators and travel agencies in ASEAN countries and some 466 buyers from ASEAN, Asia, Europe and the United States of America.

The 31st ATF will be held in Manado, North Sulawesi, Indonesia in January 2012. ASEAN consists of Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand and Viet Nam.
By Reinhard Hohler, Media Travel Consultant

ASEAN AIMS TO BECOME WORLD CLASS TOURISM DESTINATION

ASEAN Travel Forum 2011 hosted in Phnom Penh for the second time reconfirms that Southeast Asia is flying high again. Total number of arrivals to the geopolitical entity formed by ten countries (Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam) topped last year 65 million arrivals, up 12% over 2009.

The growth is impressive as large parts of the world are still into recession. But ASEAN tourist movements were stimulated by a booming Chinese and Indian economy, high growth in markets such as India, South Korea and Taiwan as well as a strong economic recovery in most ASEAN countries. Australian travelers are also predicted to grow sharply in 2011 to the region as more flights are due to take-off during the first quarter of this year with new low fares available to Indonesia, Malaysia and Thailand. Another positive sign is the emergence of new intra-ASEAN markets countries like Indonesia, the Philippines and Vietnam as these countries have an increasing number of middle class travelers with purchasing power. ASEAN is now expected to reach the 100 million travelers mark by the end of the decade.

The 30th ASEAN Tourism Forum opened here on 15-21 January, aimed at promoting ASEAN as the world class tourist destination by 2015 and also to promote regional cooperation in tourism. The event under the theme of "ASEAN: A World of Wonders and Diversity" was attended by about 3,000 participants, who are government's top officials, ASEAN tourism ministers, tourism delegates from China, Japan, Korea, India and Russia, diplomatic corps, exhibitors, buyers and media from around the world.

Speaking during the ASEAN TOURISM FORUM 2011 opening ceremony, Cambodian Prime Minister Samdech Hun Sen said “I am strongly convinced that ATF 2011 is an exceptional opportunity for us not only to inform the world of Cambodia’s as well as ASEAN’s tourism products, but also to enhance and show the importance of tourism and to continue to promote this field, so as to contribute to socio-economic development, the achievement of the UN Millennium Development Goals and the poverty reduction in the region and the world.

"ASEAN is seen as a captivating and highly competitive tourist destination for development, based on the uniqueness of its potentials and diversity of historical cultural relics and tremendous natural resources," the Prime Minister said. "I hope that all related stakeholders in public and private sectors will jointly cooperate to develop ASEAN tourism in order to fulfill ASEAN vision as the world class tourist destination by 2015."

The Cambodian government has been paying high attention and giving its full support to the development of tourism industry, considering it as a priority among the ten priority areas for social building and poverty reduction, underlined Samdech Hun Sen.

He further highly evaluated the effective contribution of tourism in increasing regional demands and exportation, the main factors to promote macroeconomic growth, social development and poverty alleviation.

According to preliminary figures, ASEAN attracted more than 65 million visitors last year, posting a healthy 12 percent growth. Intra-ASEAN travel continued to be a major share of tourists, making up 45 percent of total international arrivals.

For its part, Cambodia received some 2.5 million foreign tourists last year, or an increase of 16 percent as compared with 2009, while the number of local tourists reached more than 7 million in 2010, or an increase of 7 percent as compared with the previous year.

The ASEAN Tourism Forum (ATF 2011)’s target is to turn ASEAN into an attractive tourism destination and increase the competitiveness of the ASEAN tourism sector in the Asia Pacific region, said Cambodian Minister of Tourism, Dr. Thong Khon, in his opening speech at the ASEAN Tourism Forum.

Dr. Thong Khon said ATF 2011 aims to attract more tourists from ASEAN member countries and promote cooperation among ASEAN’s tourism sectors. ATF 2011 will also evaluate the real situation and potential for tourism cooperation among ASEAN nations and pinpoint opportunities and challenges for the tourism sector in Southeast Asia after the global financial crisis in order to attract more international tourists to the region.

During the event from Jan. 15-18, there had been a series of meetings of ASEAN tourism ministers, ASEAN tourism ministers plus 3 (China, Japan and South Korea) and ASEAN tourism ministers plus India and Russia. And from January 19-21, the ASEAN Travel Exchange held at Diamond Island Convention and Exhibition Center. "It was the biggest gathering--up to 1,500 sellers with 518 booths from 434 exhibiting companies like hotels, airline companies, tour operators and travel agencies of ASEAN countries and 466 buyers from ASEAN, Asia, Europe and the United States of America occupying an exhibition area of 8430 sqm," Cambodian Tourism Minister Thong Khon said.

International buyers with a keen interest to buy ASEAN destinations, products and services enjoyed doing so at ATF TRAVEX as the event presented the widest and most comprehensive selection of ASEAN travel choices – offered by small to large suppliers.

ATF 2011 also continued to be a widely publicized event by both trade and consumer media, with 148 media delegates from across 32 countries in attendance.


Highlights of the ASEAN TOURISM FORUM 2011

Direct Flights Between Yangon in Myanmar and Siem Reap in Cambodia Set for Takeoff

Direct flights between Cambodia and Myanmar will start next month, Minister of Tourism Thong Khon said. A twice-weekly service from Siem Reap to Yangon, to be operated by Myanmar Airways International, will start on February 23, he said after a signing ceremony during ASEAN Tourism

Direct flights were “about [creating] connectivity among ASEAN members to boost ASEAN tourism”, he said. Thong Khon and his Myanmar counterpart Soe Naing signed the agreement to officially launch the route.

The direct service brings closer two of ASEAN’s most veritable heritage sites, Bagan in Myanmar and Angkor Wat in Cambodia.

The two nations began exploring direct flights in 2007, and Prime Minister Hun Sen and Myanmar Prime Minister U Thein Sein discussed the possibility of beginning direct flights at a Phnom Penh summit in November last year. Say Sokhan, civil aviation adviser to the Council of Ministers, said he welcomed the establishment of direct flights to Myanmar.

“This is the first time for both countries,” he said, expressing hopes the route would help both nations boost tourism. Cambodia received 2,614 visitors in 2010 who claimed Myanmar as their country of residence, according to Ministry of Tourism statistics.

Officials also requested that Russia and Japan begin regular direct flights to the Kingdom during the ASEAN Tourism Forum. “We are hopeful that if we have direct flights with Russia and Japan, tourists will increasingly come to our country,” said Thong Khon.


ASEAN Firs Five Year Tourism Roadmap and Regional Strategic Plan

Tourism ministers from the 10-nation ASEAN bloc endorsed a regional strategic plan for the sector during a meeting in prime minister Hun Sen's Phnom Penh office. The plan, which runs from 2011 to 2015, is intended to boost regional cooperation to ensure tourism growth within ASEAN, South Korea, China and Japan.

ASEAN’S first five-year tourism roadmap is taking off with a leaner and more integrated structure aimed at achieving the blueprint’s 86.7 million arrivals goal by 2015.

The ASEAN NTOs’ structure has been flattened to three working groups and two committees, from six taskforces and a committee previously. Many ASEAN NTOs interviewed at ATF 2011 said the previous taskforces had overlapping mandates and activities, reducing their effectiveness.

Under the new structure, the three working groups are product development headed by Malaysia, marketing and communications led by Thailand and quality led by the Philippines. Brunei is heading a budget and integration committee while Indonesia heads a tourism professional monitoring committee.

“We are convinced that, with close cooperation among the ASEAN nations and dialogue partners, we will be productive and the plan will be beneficial to all the members,” Cambodia’s Minister of Tourism Thong Khon, who chaired the meeting. As part of the strategy plan, he said, ASEAN members must strengthen tourism promotion and push development.

Mr. So Mara, Secretary of state of the Ministry of Tourism, added that the expansion and strengthening of tourism services could pave the way for better travel facilitation and connectivity in the region, “We must reaffirm our commitments for sustained ASEAN tourism cooperation. “The world has started recovering from the global economic downturn. We need to sustain ASEAN’s fame as the fastest growing tourism destination in the world.”

Mr. Tith Chantha, Director General of the Ministry of Tourism, added that the region has the “most potential” of any destination in the world, but cooperation was necessary for development.


China, Japan, S Korea Support ASEAN's Tourism Plan

China, Japan and South Korea pledged to support ASEAN's five-year tourism strategic plan, said a joint media statement during the 10th ASEAN and China, Japan and South Korea (ASEAN+3) tourism ministerial meeting. "The ministers from China, Japan and South Korea expressed their strong support for and willingness to provide assistance to ASEAN to successfully implement the ASEAN tourism strategic plan 2011-2015," read the statement.

The support was made after the Association of Southeast Asian Nations (ASEAN) tourism ministers endorsed the strategic plan in the meeting of ASEAN tourism ministers. According to the statement, the strategic plan is to promote intra-ASEAN tourism marketing, to develop tourism products, to improve quality tourism, to build human resources development, and to attract investments for the sector.

"The three countries' support is very significant to achieve the strategic goal by 2015," Cambodian Tourism Minister Thong Khon said.

According to the joint-statement, despite economic slowdown in 2009 and 2010, tourist arrivals of ASEAN+3 countries in 2010 remained resilient with more than 101 million arrivals, which is 14 percent growth compared to 2009. Of the figure, ASEAN countries attracted 65 million visitors, up 12 percent, with more than 10 million originating from China, Japan and South Korea.


ASEAN Travel Agents Gives Priority Towards Human Resource Development

THE FEDERATION of ASEAN Travel Association (FATA) has earmarked human resource development as one of its key priorities this year to nip the problem of staff poaching in the bud.

FATA president William Tan said: “Everyone of us (FATA members) is facing a shortage of trained staff. As a result, poaching is rampant.”

To tackle this, Tan said a request for funds had been submitted to the ASEAN Secretariat. “Once the request is approved, we will establish an online training portal that will list all available training courses that travel agencies can apply for. A committee will also be formed (to lead this initiative).”

Courses would be conducted in each ASEAN country and experienced industry practitioners would lead the lessons, said Tan.


ASEAN Countries Showing Interest Towards Russian Market

RUSSIAN outbound feed to the ASEAN region grew to 562,000 last year, from 458,000 in 2009, with Thailand receiving the bulk of Russian travelers, said Valery Korovkin, head, international department of Russia’s Federal Agency for Tourism.

After a meeting between ASEAN NTOs and Russia at ATF 2011, Thailand’s Ministry of Tourism and Sports deputy permanent secretary Thanitta Maneechote said Russian arrivals to Thailand in 2010 leapt almost 100 per cent over 2009.

“Pattaya was the hot favourite for Russian tourists, but last year saw Phuket rising in popularity too. In fact, the Russian market became Phuket’s biggest source market, overtaking Scandinavia,” Thanitta said. “Seventy per cent of Russian tourists to Thailand are repeats. Many have been to Pattaya, so they are looking at other resort destinations in Thailand.”

Singapore Tourism Board senior director, international group, Kevin Leong, said Russian arrivals to Singapore also saw growth, although this was “modest compared to what Thailand saw”. The city-state had 7.9 per cent more Russian tourists between January and November 2010, compared to the same period in 2009.


First-Ever Air Link Creates India Breakthrough for the Philippines

The Philippines effort to nab a share of the Indian market, long stymied by an absence of air connectivity, is enjoying a turnaround as Indian buyers gear up for new six-weekly flights between Delhi and Manila.

Philippine Airlines will commence thrice-weekly direct services on March 27, to be followed the next day with three weekly Delhi-Manila services via Bangkok. The carrier will deploy an Airbus A320 with a passenger capacity of 302.

Mr. Arjun from Shroff International Travel Care from Philippines said this is a very positive growth between Philippines and Indian Tourism skies. He sees the tremendous growth between the two tourism giants and potential outbound tourism in the coming years. He also added, “Indian outbound tourism is growing so huge and it’s the best of the opportunity to catch at the right time and get the best of it.”

ASEAN Plans to Boost Cruise Tourism

Cruise tourism, encompassing incentive and other MICE sectors as well as the middle to upmarket leisure market, is on the increase in ASEAN waters. More foreign-flagged ships are evident in the region, both marquee and second-tier ports are looking to enhancements and national tourist offices are determined to seize the opportunity to take things a big step further.

In conjunction with ASEAN Tourism Forum 2011, the region’s tourism ministers gave a thumbs-up to NTO discussions which cover the feasibility of increased collaboration on cruise tourism. This is likely to see more collective promotion, as well as regional consultation on improving facilities, lobbying ship operators and developing more shore-based activities, including open-jaw sectors.

The Regional tourism ministers confirmed that the ASEAN Cruise Working Group would co-locate individual country booths at several major international cruise trade shows. This strategy will kick off at Cruise Shipping Miami 2011 (March 14-17), while other key collaborative events will include Cruise Shipping Asia 2011 in November.

The ministers noted that Southeast Asia held great potential for cruise tourism, saying that the joint marketing efforts would strengthen the region’s share of mind among key decision-makers in the cruise industry. Singapore is one port to have recorded a significant increase in foreign cruise visits and is expecting to build on this in the next Asian cruise season when AIDA Cruises begins using a larger 2500 passenger vessel, ‘AIDAdiva’, in the region.

Current AIDA Cruises vessels have contributed heavily to the recent increase in regional cruise business, as have ships operated by Hapag Lloyd, P&O and Compagnie du Ponant. Among other operators active in ASEAN waters are Cunard and Silversea.


The next ATF will take place from 9 to 15 January 2012 in Manado, in the Province of North Sulawesi in Indonesia.

Mysterious Mekong-A journey through the heart of Indochina

An exhibition of photographs by Reinhard Hohler will be on display at the brand-new SOFITEL PHNOM PENH PHOKEETHRA, starting on Saturday, January 15, 2011. The unique collection of photos is featuring the Mekong River, the longest river in Southeast Asia, which is more and more threatened by dam buildings and industrial development schemes.

Through his photographs, Reinhard Hohler attempts to give the visitor an in-depth perspective on the different geographical, historical and economic aspects of the Mekong River, which runs through the heart of Indo-China. The river should be protected accordingly.

The 72 photographs highlight the landscapes and scenery seen during an expedition in November 2002, which started in Xishuangbanna, Yunnan/China, passing through Myanmar, Laos, Thailand and Cambodia, before ending in Ho Chi Minh City, Vietnam. The exhibition includes photos marking the group’s visit to the gravesite of the famous French explorer Henri Mouhot in Luang Prabang, the transfer of the group’s hovercraft around the scenic Khon Falls on the Lao-Cambodia border as well as a side trip to the ruins of Angkor. When the expedition had finally arrived in the Mekong Delta of Vietnam, there was the first continuous navigation of the Mekong River successfully completed.

Reinhard Hohler, 60, is an experienced tour director and media travel consultant in the Greater Mekong Sub-region. He was born in Karlsruhe/Germany, a port on Europe’s Rhine River. After studying geology in his hometown and ethnology, geography and political science at Heidelberg University, Reinhard Hohler moved to Thailand and lives in Chiang Mai since 1987.

The venue SOFITEL PHNOM PENH PHOKEETHRA is a 12-storey colonial French style hotel and occupies 12 hectares in a prime, riverside location, near the British International School and amidst a burgeoning neighborhood of upscale villas.

The 5-star hotel is located just downstream of Phnom Penh’s Royal Palace and introduces nine new restaurants and bars to the city. Also, it houses Asia’s first, Sofitel-branded So Spa, Asia’s first purpose-built executive club, Club Millesime, and an impressive 1,800-square meter ballroom.
Its fitness club, the Phokeethra Sports Complex, features tennis courts and squash courts as well as an outdoor swimming pool, a kid’s club, and fitness equipment.

For more information, please contact Area General Manager
Mr. Didier Lamoot, Sofitel Phnom Penh Phokeethra by phone +855 23 999 200, Fax: +855 23 999 211, Mobile: +855 12 980 011 or e-mail: DIDIER.LAMOOT@SOFITEL.COM

Mr. Reinhard Hohler at sara@cmnet.co.th

Cambodia Geared To Host An Unforgettable Event – ASEAN TOURISM FORUM (ATF) 2011

This year’s ASEAN Tourism Forum (ATF) TRAVEX (Travel Exchange) 2011 registered an overwhelming response, with over 500 exhibition booths fully sold. All ten member-nations will be well-represented at this annual leisure travel trade event which showcases the largest contingent of ASEAN destination products and services.

While some 1,000 buyers have registered their interest to source at the event, only 400 have been selected to attend under a privileged hosting programme. Buyer profile this year includes delegates from Asia-Pacific (55 per cent), Europe (37 per cent) and the rest of the world.

A total of 1,600 delegates are expected at this year’s ATF 2011. His Excellency So Mara, Secretary of State, Ministry of Tourism, Cambodia remarked, “ASEAN is one of the few regions in the world that offers a lot of tourism value in the international market. Demand for ASEAN will continue to grow and we can see that in the increasing interest of international buyers and proliferation of ASEAN products and services at the upcoming ATF.”

ATF 2011 marks the event’s 30th anniversary. ASEAN member-nation Cambodia, will host ATF 2011 in Phnom Penh from 15 to 21 January. ATF TRAVEX, the 3-day travel trade mart component of the event will take place from 19 to 21 January at the Diamond Island Convention & Exhibition Centre. His Excellency Dr. Thong Khon, Minister of Tourism, Cambodia and Chairman of ATF 2011 Host Committee, said “This year’s theme ‘A World of Wonders and Diversity’ embodies everything that Cambodia has to offer as a compelling destination. We look forward to welcoming all ATF participants and international delegates to the Kingdom of Cambodia. We have taken great pride to create plenty of opportunities for them to discover our country’s rich cultural, natural and historical heritage.”

Business appointments and meetings which encompass the majority of delegates’ schedules over the 3-days are just some of the many highlights that ATF 2011 will offer. ASEAN Tourism Conference (ATC) – the educational front of ATF – will feature topics such as Ecotourism and Sustainable tourism in the ASEAN region as well as managing tourism in destinations which are home to Heritage Sites. Invited speakers hail from global institutions such as United Nations World Tourism Organisation (UNWTO) and Global Sustainable Tourism Council and will engage the audience through thought-provoking sessions and interactive panel discussions on key issues in ASEAN tourism today.

ATF 2011 is also poised as an event with bountiful networking opportunities, teeing off with the ever-popular game of golf at the Royal Cambodia Phnom Penh Golf Course.


Hosted by The Ministry of Tourism, Cambodia, the ATF 2011 Opening Ceremony is set to be a spectacular event featuring some 500 local and foreign performers in traditional and contemporary performances. The Ministry is also pulling out all stops to ensure a feast for the senses with a strong play on the latest pyrotechnics and sound effects technology. Delegates can also look forward to a stunning 30 minutes fireworks highlight.


Over the 3 days, delegates can wine, dine and enjoy the company of their peers at several hosted luncheons, dinners as well as at 3 late night functions at Nagaworld, Raffles Hotel Le Royal and Sofitel Phnom Penh Phokeethra.

Pre-show city tours of Phnom Penh and post-show tours to popular Cambodian destinations such as Siem Reap, Preah Sihanouk and Koh Kong are also available to hosted buyers and media delegates.

About ATF 2011

ASEAN Tourism Forum (ATF) is a cooperative regional effort to promote the Association of Southeast Asian Nations (ASEAN) region as one tourist destination. ATF TRAVEX is the longest-running annual ASEAN leisure travel trade event, showcasing the largest contingent of ASEAN sellers. This annual event involves all the tourism industry sectors of the 10 ASEAN member nations: Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam.

Each year, the hosting of ATF is rotated among the member countries. Cambodia will host ATF 2011 and is all geared up to welcome over 1,600 delegates which includes 400 international buyers and 100 international media. ATF 2011 marks the 30th anniversary of this event since its inauguration in Malaysia in 1981.

Quick Facts:
2011 ATF Dates:15 to 21 January 2011
Venue: Diamond Island Convention and Exhibition Centre, Phnom Penh, Cambodia
For more information, please check the website www.atfcambodia.com

India Gives Visa-On-Arrival to Cambodia, Laos, Vietnam and Philippines

The Indian government’s year-long experiment with visa-on-arrival (VOA) facilities has been extended and expanded for 2011. Cambodia, Vietnam, Laos and the Philippines have been added to the list that already includes Japan, Finland, Luxembourg, New Zealand and Singapore.

Nationals from the four additional countries will be eligible for VOA to India from January 1. From January to September this year, India issued 4,493 VOAs, with Singaporean nationals topping the tally. Shroff International Travel Care Philippines managing director Arjun Shroff believed the VOA for Filipinos might make travel to India more convenient but would not necessarily open the floodgates. “The real traffic booster would be Philippine Airlines’ (PAL) nonstop Manila-Delhi flights from March. These cut travel time down from 13 hours with several connections to just six hours. They can open up the weekend market from the Philippines. In this respect, the VOA comes in handy,” said Shroff. PAL will start servicing the Manila-Delhi sector from March 27 next year with six flights a week. Three of the flights will be nonstop between the two capital cities while the other three will be coursed via Bangkok. Then again, hidden in the fineprint of India’s VOA facility are a number of restrictions. Eligible tourists can only avail of the VOA two times in a year and are still subject to the ruling on a two-month gap between tourist visits. V K Singh, first secretary of the Indian High Commission in Singapore, explained that tourists could re-enter India once or twice within two months if they engaged in “neighbourhood tourism”, which he defined as “using India as a hub to visit one or two countries in the area”. He, however, declined to specify what destinations constituted a “neighbouring country”, saying the matter would be determined on a case-to-case basis.

On the other side Mr. Ho Vandy, Co Chair of the Cambodia Tourism Working group and Managing Director of World Express Travel & Tours appreciated the move and said that this will definately boost the tourism between India and Cambodia and ease of travel to Buddhist Tourism in India. Mr. Ang Kim Eang, President of Cambodia Association of Travel Agents ( CATA ) and Managing Director of Great Angkor Tours also shared the appreciation remarks towards the strong tourism tie ups and expressed that this will help him to promote the Buddhist Tourism in India for his clients and customers.

To boost ASEAN INDIA tourism, Asean would also establish a promotional chapter for tourism in Mumbai. India would be hosting the commemorative India-Asean summit in India 2012

Visa-Free Arrangement Signed by Thailand and Cambodia

The visa-free arrangement signed by Thailand and Cambodia in October is expected to thaw previously frosty ties between the neighbours and boost cross-border traffic. From mid-December, Cambodian passport holders will be given 14-day visa-free stays in Thailand and vice versa. Currently, Cambodian and Thai nationals have to obtain visas from the respective embassy or consulate. Thai nationals though can get a US$20 visa-on-arrival for 30 days at Cambodia’s international checkpoints. Angkor T K Travel and Tours managing director Chaiyapruk Phumimuang said Thailand had been back on Cambodians’ radar in recent months. “We are overwhelmed with bookings from Thailand for the Thai Father’s Day long weekend (December 4 to 6). Siem Reap could run out of Thai-speaking guides if the current pace of booking continues.”Tui Ruteen, First Travel Cambodia’s managing director, said the pact would reestablish Thailand as a medical tourism destination for Cambodians who had shifted to visa-free countries such as Vietnam, Singapore and Malaysia for medical treatments. Arrival numbers between the two countries fell by an average of nine per cent this year.

ATF 2011 Phnom Penh exceeds already all of our forecasts in terms of success

Interview with Mr. SO MARA, State Secretary, Cambodia Ministry of Tourism

Cambodia will play host to the ASEAN Travel Forum next January for the second time in its history. Phnom Penh is getting ready to provide a memorable welcome to all delegates as explained by His Excellency So Mara, Secretary of State, Cambodia Ministry of Tourism.

How does the preparation of the ASEAN Travel Forum (ATF) look?

I am very pleased to say that we can already see all the signs of success even before we started to send the invitation to hosted buyers and media. We first thought that we would get 350 sellers. We then planned to have 400 sellers, but now we already received more than 480 requests. We have now to find solutions to accommodate all the requests and look at ways to expand the exhibition area to welcome more sellers. We are now in discussion with the Organizing Committee, as well as with the owners of Diamond Island Convention & Exhibition Center, ATF['s] main venue for the mart. For the buyers and media, we expect to host 400 buyers and 100 media. And we already received over 860 registrations. We might increase now the total number of hosted buyers with the deadline for final approval being set up for the first week of November.

What will the Ministry in Phnom Penh do to welcome ATF delegates?

We want to give a lasting memory to delegates about Cambodia’s traditional sense of welcome. We already blocked 1,500 rooms in Phnom Penh for the event with new prestigious venues including the brand new Sofitel Phnom Penh or Diamond Island Convention & Exhibition Center. All official meetings with ASEAN Ministers of tourism + 5 [China, India, Korea, Japan, and Russia] as well as with the tourism representatives from Saudi Arabia and UAE, will be hosted in the brand new Council of Ministers building, which is equipped with the latest high-tech facilities. This will be the first time that such meetings will take place in an official government’s building. Among the highlights, all ministers will receive a courtesy call from our Prime Minister and be granted an audience with our King. For all delegates, we prepare a lot of surprises, including the presence of world-famous VIPs and stars.

What do you expect from the ATF in terms of image benefits?

We first expect to show that Cambodia is fully back on the world tourism stage and that it is a must-see destination along [with] all other ASEAN countries. ATF gives us the opportunity to show that Cambodia is today at peace and a safe destination, thanks to strong political stability under the current government. We hope also to highlight that Cambodia offers a great diversity of holiday opportunities. Beyond the iconic temples of Angkor, which remains our country’s “signature,” the Kingdom of Cambodia is also a premier destination for beach tourism or eco-tourism.

How far has Cambodia tourism come this year?

We are likely to reach a new record in tourist arrivals. In 2009, we recorded a moderate growth of 1.7 percent to 2.16 million travelers. Until August of this year, total arrivals are up by 14.6 percent. We now forecast 2.42 million travelers for 2010 and estimate that tourist arrivals should reach 2.75 million in 2011. A very positive trend is Siem Reap. After two years of stagnation, international arrivals at Siem Reap airport were up by almost 17 percent from January to August 2010.

Do you try to diversify Cambodia's image by promoting new destinations?

Our three main destinations for visitors are Siem Reap/Angkor temples, Phnom Penh, and Sihanoukville in the south. However, we want to create a new icon along our coastal area as we believe that we have some of the best pristine beaches in Southeast Asia. We indeed look to qualify one of our beaches as one of the world’s most beautiful beaches. We want also to put more emphasis on eco-tourism, especially in the northeastern provinces of our country where rare animals and endangered flora species can still be discovered and observed. There are also other secondary destinations we want to push up such as Kep/Kampot as a beach resort destination or Preah Vihar temple for cultural tourism. We just completed a road to the temple, making it an easy destination, only two hours away from Siem Reap.
Source: etn

New Air France Service Phnom Penh - Paris Starting 27th March 2011

Air France is pleased to inform that the French flag carrier will begin operating a new service between Phnom Penh and Paris-Charles de Gaulle.

Starting 27th March 2011, the three weekly flights between Phnom Penh and Paris will be operated via Bangkok by Airbus A340-300 equipped with 275 seats and three classes (30 seats in Business Class, 21 in Premium Voyageur, and 224 in Voyageur-Economy), and subsequently by Boeing 777-200 equipped with 309 seats.

Flight schedules between Phnom Penh and Paris have been designed to offer convenient connections via Paris-Charles de Gaulle airport to/from other cities worldwide:

Phnom Penh – Paris (in local time):
Flight number AF273, on Tuesdays, Thursdays, and Saturdays
Departing at 20.15, arriving in Bangkok at 21.30
Departing to Paris on same day at 22.55, arriving at 06.10 the following day
Paris – Phnom Penh (in local time):
Flight number AF274, on Mondays, Wednesdays, and Fridays
Departing at 19.30, arriving in Bangkok at 11.50 the following day
Departing to Phnom Penh on same day at 13.20, arriving at 14.35

Customers can start booking and buy this new service from now on.

Air France KLM General Manager for Mekong, Mr Luc Delaplace outlines:
“By resuming flights between Phnom Penh and Paris, Air France not only demonstrates its confidence in the economic potential of Cambodia, but also its determination to further develop strong regional presence in Mekong, like in Thailand and Vietnam.

Thus, Air France becomes the only network carrier operating between Cambodia and Europe.”

Media Contacts:
Regional: Mrs Nahathai Pungtongdee
Napungtongdee@airfrance.fr
+66 (0)2 680 9692

AF Head Office: AF Communication Department
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Open skies: Cambodia-India Air Link Considered

India has urged Cambodia to open direct flights between the two countries in a bid to boost tourism.

“One of the best catalysts to promote tourist traffic between the two countries would be the establishment of a direct air link between India and Cambodia,” Indian President Paratibha Devisingh Patil said at an India-Cambodia business meeting last week. “This would open possibilities of attractive tour packages and also significantly reduce travel time.”

The proposal is now being considered by Cambodian officials.

Deputy Director of the Cabinet of the Secretariat of State of Civil Aviation, Long Chheng, welcomed the initiative, citing the potential for increased bonds between the two countries and economic benefits. Director General of Tourism Ministry Tith Chan Tha, expected that the two countries would take part in further discussions on the issue.

A Tourism Ministry report showed that the number of Indian tourists visiting Cambodia rose about 4 percent in the first half of the year, to a modest 6,238 from 6,000 in the same period of 2009.

Mohan Gunti, Advisor for Cambodia’s Association of Travel Agents (CATA), said that there is potential for expansion because of the Kingdom’s rich Heritage.

Indian President Pratibha Patil was on a 6 day state visit to Cambodia, on which she was accompanied by a 45-member business delegation with representatives from the CII, ASSOCHAM and FICCI.

FILM TOURISM: Films are indeed a fantastic vehicle to promote a Destination

Bollywood & Destination Tourism
The past 50 years have stood as a solid proof of the fact that Bollywood has always had a large influence on the Indian traveller’s choice of destination. Within Rajasthan, a few Hollywood and Bollywood films are known to have been set here because of its heritage offerings. Apart from the palaces, temples, museums, forts and havelis, the forests of Ranthambore, Bharatpur, Ramgarh and the Desert National Park in Jaisalmer have also been popular. The blend of hills, lakes and desert make Rajasthan a paradise for film makers. To fully capitalise on this form of tourism, the state needs to develop state-of-the-art studios and film training institutes.

For shoots in Rajasthan, films are now exempt from entertainment tax, to the extent of 50 per cent for a period of one year subject to the condition that the film does not have anything which is against communal harmony and national integration, and that the film doesn't have any objectionable scenes in it. The producer of the film is required to submit, in advance, copies of the shooting schedule to the director, art and culture and the deputy secretary, finance (tax) Department, Government of Rajasthan. Also, the minimum 50 per cent of the film time of the needs to be shot in the state of Rajasthan and be verified by a committee comprising the director, art and culture, the director, public relations and the deputy secretary, finance (tax) department.

Within the country, before major shoots began to happen on foreign shores, Patnitop in Kashmir had become a major honeymooner's resort due to the love songs picturised in the cinema of the sixties and seventies and remained so till the terror of early 90s bared its fangs. People from all over India used to throng to Mumbai and head to Marine Drive and Chowpatty which symbolised Mumbai in films. Internationally too, Switzerland’s exposure in Indian films made it the hottest destination for Indian tourists for almost 40 years, one could even have Indian meals with a menu in Indian languages. Kaho Na Pyaar Hai made in 2000, became a hit and the NZ Tourism saw an unprecedented wave of Indian tourists making them expand their immigration counter area from 500 square feet to 5,000 square feet. In India, the most sought after locations remain Rajasthan, Goa and Kerala. Though India has the most varied of natural locations, forts, and palaces, the logistics in some locations are not film friendly.

Films are indeed a fantastic vehicle to promote a destination. One, they are free advertising for the destination; two, they are not accompanied by the hard-sell factor of official media campaigns; three, they reach a wide target audience and four, they address deep, intrinsic feelings and connect them with a real place. In terms of promotion value, for around 40 per cent of potential international visitors to the UK, the destination image is influenced by films. In terms of visitation, there has been an increase of around four to six per cent of film-induced visitors who actually visit specific film locations in the UK. Film tourism is still neglected by many destination marketers despite the fact that media-induced tourism is a growing trend.

Bollywood, as it has come to be revered as, has been going places, quite literally. And in its wake, apart from generating eyeballs, the footfalls in the respective countries that the films have been shot at have multiplied over time. Their success can undoubtedly be attributed to the swelling fan following both from domestic audiences and from NRI pockets.

Film tourism is about to establish itself as a powerful destination marketing tool on one hand and as a niche tourism product on the other hand (e.g. film location products). Regions that have already recognised the power of films for tourism and have encashed on it are Great Britain, Australia (the film Australia), New Zealand (Lord of the Rings and others), regions in the US, Tyrol in Austria, the city of Salzburg (The Sound of Music) and Scotland (Braveheart, Rob Roy, etc). Regions that should start looking into film tourism are the Scandinavian countries, Germany and France.

The growing tourism destinations like Cambodia, Laos, Vietnam, Philippines, Myanmar & Indonesia in ASEAN region can benefit too from Bollywood Tourism.

Kingdom of Cambodia to Host ASEAN TOURISM FORUM (ATF 2011)

The Kingdom of Cambodia will host the upcoming 30th ASEAN Tourism Forum (ATF 2011) to be held at the newly-built Diamond Island Convention and Exhibition Center in the capital Phnom Penh from January 15-21, 2011. The theme of ATF 2011 is 'ASEAN – A World of Wonders and Diversity'. Quoting a message from Dr Thong Khon, Minister of Tourism, the Kingdom of Cambodia and the chairman of ATF 2011 Host Committee, Pan Chantra, Under Secretary of State, Ministry of Tourism, the Kingdom of Cambodia told, "ATF 2011 will offer a golden opportunity for all participants to discuss the development regional and individual tourism products of ASEAN member countries. It is also a cooperative regional effort to promote ASEAN, a world of wonders and diversity, as a single tourism destination. ATF 2011 will be a great platform for both sellers and buyers to meet and exchange business through Seller-Meet-Buyer (SMB) and Buyer-Meet-Seller (BMS) sessions." ATF is a cooperative regional effort to promote the Association of Southeast Asian Nations (ASEAN) region as one tourist destination. This annual event involves all the tourism industry sectors of the 10 member nations of ASEAN, namely, Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam.

Mr. Pan Chantra said that though the main objective of ATF 2011 is to attract more tourists to ASEAN member countries and promote intra-ASEAN travel, but several Indian tour operators and travel agents are likely to attend the SMB and BMS sessions as more and more Indian tourists are visiting these ASEAN nations. Chantra was in Kolkata recently to attend a travel and tourism exposition, as head of a delegation from the Ministry of Tourism, the Kingdom of Cambodia. He said that there is huge interest among the Indian tourists about the UNESCO World Heritage Site of Angkor Wat in Cambodia.
source: Indian Express - expresstravelworld

Indian President Pitches for Cooperation in India-Cambodia Tourism Sector

Indian President Pratibha Patil today said there was tremendous potential for both India and Cambodia in the tourism sector and emphasised on the need for a direct air link between the two countries.

“For Indians, South Asia is an important travel destination. In this context, I would like to mention that India-Cambodia tourism trade has tremendous potential for expansion”.

"I am also told that a large number of Cambodian tourists travel to India for pilgrimage purposes....One of the best catalysts to promote tourist traffic between the two countries would be the establishment of a direct air link between India and Cambodia," Patil said at the India-Cambodia Business Forum meeting here.

She said that this would open possibilities of attractive tour packages and also significantly reduce travel time.

Patil said the two countries could collaborate with each other, especially in the field of mining, oil and gas, hydropower, infrastructure, tourism among others.

Agriculture can be another area of mutual growth, she added.

The Indian president said Information Technology and IT enabled services could be worth exploring.

"I am glad that an Indian bank - Bank of India - is now cooperating in Cambodia. This will help facilitate business between the two countries," she said.

She appreciated the fact that bilateral trade between the two countries had reached approximately USD 50 million with pharmaceuticals being the dominating item of India''s export basket.

ASEAN Tourism Forum (ATF) 2011 TRAVEX Promises To Be A Sell-Out Event

ATF 2011 TRAVEX recorded strong interest and rapid take-up rate early in its registration process. To date, exhibitors have snapped up more booths than initially expected. This 2011 ASEAN leisure travel trade event showcasing the largest contingent of ASEAN destination products and services will also feature a larger show with 25% more booths space than last year.

More than 70% of the 450 available booth space has already been secured by some 240 exhibiting companies from across the 10 ASEAN countries - Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam. Buyer registrations have also been overwhelming with more than 600 applications received from across the world. Only 400 of the best buyers will be selected to attend the event under a privileged hosting programme.

With regards to the buoyant interest for ATF 2011, Dr. Thong Khon, Minister of Tourism, Cambodia and Permanent Vice-Chairman of ATF 2011 Organizing Committee explains, “Improving market optimism aside, a significant part of this year’s interest also has to do with the appeal of Cambodia as a destination. International delegates are motivated to experience the country’s rich cultural, natural and historical heritage.”

Ministry of Tourism, Cambodia believes that the country will be represented at the event in a big way this 2011. More than 800 participants from across Cambodia’s tourism industry gathered for the ATF 2011 event preview at Nagaworld in Phnom Penh on 31 August 2010. The purpose of the preview was to promote, increase awareness and encourage all Cambodian tourism stakeholders to participate at the upcoming ATF 2011. The event preview was presided by His Excellency Dr. Sok An, Deputy Prime Minister, Minister in Charge of the Office of the Council of Ministers and Chairman of ATF 2011 Organizing Committee. The guest list included the country’s movers and shakers such as top government officials from the various ministries and heads of foreign missions. A large number of hotel owners and general managers were also present.

Host country, Kingdom of Cambodia, began its marketing efforts to tantalise the industry’s travel professionals at the last ATF 2010 closing ceremony by pulling out all stops to deliver a sumptuous and entertaining evening complete with a gastronomic and cultural showcase. Delegates enjoyed a sneak preview of what they can look forward to at ATF 2011 in Phnom Penh.

Scheduled from 19 to 21 January 2011, the three-day ATF 2011 TRAVEX will be held at Phnom Penh’s Diamond Island Convention and Exhibition Center located along the Bassac River. Ministry of Tourism, Cambodia will host the event’s Opening and Closing Ceremony, which promises to be even more spectacular than its 2010 preview. Delegates will also be thrilled to network in the company of their fellow industry colleagues and wind down at the end of a business work day at not two but three late night social events organised by Nagaworld, Fairmont/Raffles/Swissotel/TTG Asia and Pattaya City/Sofitel/TTG Asia respectively.

More information on the event’s programme will be made available in the upcoming months. Registrations for exhibitors, buyers and media are still open online at http://www.atfcambodia.com/ More information on ATF 2011 can also be found at the event website.

About ATF 2011
ASEAN Tourism Forum (ATF) is a cooperative regional effort to promote the Association of Southeast Asian Nations (ASEAN) region as one tourist destination. ATF TRAVEX is the longest-running annual ASEAN leisure travel trade event, showcasing the largest contingent of ASEAN sellers. This annual event involves all the tourism industry sectors of the 10 ASEAN member nations: Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam.

Each year, the hosting of ATF is rotated among the member countries. Cambodia will host ATF 2011 and is all geared up to welcome over 1,600 delegates which includes 400 international buyers and 100 international media. ATF 2011 marks the 30th anniversary of this event since its inauguration in Malaysia in 1981.

2011 TRAVEX Dates: 19 to 21 January 2011
Venue: Diamond Island Convention and Exhibition Center, Phnom Penh, Cambodia

Media Contact
Cheryl Tan [ cheryl.tan@ttgasia.com ]
TTG Asia Media Pte Ltd
Organiser Website: www.ttgasiamedia.com

Cambodia Well Prepared for ASEAN TOURISM FORUM (ATF) 2011

In a way to get well-prepared for the upcoming Cambodia 30th ASEAN Tourism Forum (ATF 2011), the Cambodian government and other key stakeholders met on August 31st, 2010 at Naga World, Phnom Penh, in the country's capital to discuss things to be done by then.

Deputy Prime Minister and the Chairman of ATF 2011 Inter- Ministerial Organizing Committee Sok An presided over the official launching of ATF 2011 and new websites of the Ministry of Tourism, www.tourismcambodia.org.

Excellency Sok An said that the 2011 ATF is a great event for the ASEAN, ASEAN+3 (India, Australia and Russia) and other partners to have more exchange and help to promote the development of tourism industry.

He said the theme of the 30th ATF is "ASEAN - A World of Wonders and Diversity", which reflects ASEAN's rich regional culture, abundant natural resources and high quality services in the tourism industry.

Sok An pointed out that the 30th ATF 2011 will also help Cambodia to promote its tourism industry.

Excellency Dr. Thong Khon, minister of tourism said at the forum that as planned the 30th ATF 2011 will be held at the newly built Diamond Island Convention and Exhibition Center in Phnom Penh, the capital city of Cambodia from January 15 to 21, 2011.

He said alongside with the ATF 2011, there will be travel exchange (TRAVEX) which will give the venue for the ASEAN's package toursellers and potential buyers from the region and the world, and friendship golf tournament for ASEAN Tourism Ministers and senior officials, organized and sponsored by international television network (CNN).

Dr. Thong Khon said "Cambodia is proud to host ATF for the second time, which proves the development in all sectors in Cambodia, particularly infrastructure development, potential cultural and historical tourism, and abundant natural resources, together with the nature smiles of Cambodian people, deserved to be recognized as Cambodia-Kingdom of Wonder".

Cambodia first hosted ATF in 2003.
Dr. Thong Khon said during the ATF 2011, there will be a platform for TRAVEX exhibition consisting 420 stands. Currently, 302 stands have been booked by domestic and international companies (sellers) and there are 477 buyers from the region and the world.

He added that"ATF will be the greatest opportunities for both buyers and sellers to enhance business communication, operation and networking in a closely and friendly manner."

Over 1,600 delegates which include 400 international buyers and 100 international media are expected to take part and cover the event.

The statistics provided by Ministry of Tourism showed that in seven months of 2010, there were 1,423,505 foreign tourists visited the country. The number showed a significant increase of 13.85 percent compared to the same period in 2009.

Meanwhile, Dr. Thong Khan said that preliminary estimate predicts that Cambodia will receive around 2.4 million tourist arrivals in 2010. an increase of approximately 12 percent.

For more information about ATF Cambodia 2011, pls check http://www.atfcambodia.com/

Phnom Penh is working to be ready for ATF2011

As I had the chance to visit Cambodia’s capital Phnom Penh at the beginning of May 2010, I went to examine and visit some official hotels, which will be hosting buyers and international media during the upcoming ASEAN Tourism Forum (ATF) during January 15-21, 2011.

ATF is a co-operative regional effort to promote the Association of Southeast Asian Nations (ASEAN) region as one tourist destination. This annual event involves all the tourism industry sectors of the 10 member nations of ASEAN: Brunei, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand and Viet Nam. Thus, the hosting of ATF is rotated among the member countries each year. ATF2011 marks the 30th anniversary of this event since its inauguration in Malaysia in 1981 and will be under the theme of "ASEAN - A World of Wonders and Diversity.”

It is projected that Cambodia will welcome over 1.600 delegates, which includes 400 international buyers and 100 international media. As Cambodia has already successfully hosted ATF in Phnom Penh in 2003, the Ministry of Tourism is honored for Phnom Penh to be chosen once again to host the event. There has been a lot of development in infrastructure and facilities since then and TRAVEX (Travel Exchange), the main happening during ATF, will be held at the newly built Diamond Island Convention and Exhibition Center.

TRAVEX is a trade-only mart designed to offer opportunities for sellers of ASEAN travel products to meet buyers from around the world through scheduled appointments. It is also an ideal platform for buyers to gather the latest information on ASEAN tourism products and services, establish new business contacts and learn about the tourism trade in the region.

Located along the Mekong-Bassac River, in the heart of Phnom Penh, “Diamond Island” covers an area of 100 hectares. In 2006, the Khmer-Canadian Oversea Cambodia Investment Company (OCIC) signed an agreement with the government of Phnom Penh to develop and manage the island.

Diamond Island will consist of not only tourism areas, but will also have shopping malls, 5-star hotels, an Expo center, villas, flats, offices, schools, hospitals and an impressive 333 meter high tower, from which everyone will be able to have a 360-degree panoramic view of Phnom Penh.

As the newest hotel “NagaWorld” is just a stone-throw of this ambitious Diamond Island City, I started my survey there on May 1 and was welcomed by Mr. Huot Dara, Manager Sales & Marketing, who introduced me to the official hotel of ATF2011.

NagaWorld Cambodia (www.nagaworld.com) is a first-class hotel and casino entertainment complex, which is quickly becoming a key landmark in the heart of Phnom Penh, overlooking the mighty Mekong River and Samdech Hun Sen Park, within easy access to the Royal Palace, National Museum and the Independence Monument. With a multi-faceted 8-storey wing dedicated to entertainment, such as public gaming halls and karaoke lounges, the hotel complex offers 525 deluxe rooms and suites in its 14-storey hotel wing and a dedicated Spa, where it is possible to get a real Khmer traditional massage. In an annex building behind, there are plans to have a 5-storey car park with a rooftop swimming pool.

For one night I tried a guestroom on the 10th floor and was overwhelmed by the superb view over Chaktomuk, the four faces of the Mekong River, as well as the low profile of the city. The room had all modern facilities, such as broadband Internet access, in-room safe, LCD TV, and a convenient bathroom. The hotel offers five restaurants, such as the Bistro Romano Italian, Korean Grill, Chopstick Noodle House, Le Gourmet French, and the Pangea Fusion Restaurant. Also, there is the Aristocratic Wine & Cigar Bar and the sophisticated Darlin Darlin Club Lounge, where it is no problem to feel at home. Needless to say that there is a state of the art ballroom, which easily can accommodate 1.600 people, an auditorium and five fully equipped meeting rooms.

My next stop and 3-night stay was in the 410-room Phnom Penh Hotel (www.phnompenhhotel.com), which is also an official hotel of ATF2011 and managed by Thailand-born Khun Pheerasit Kanthiwang. The hotel is located at No 53, Monivong Boulevard, and in walking distance to the important landmark of Wat Phnom. Also within walking distance are a myriad of French colonial mansions and a wealth of shopping places and markets waiting to be discovered.

At the moment, the hotel is in the midst of a renovation that will swallow more than 100.000USD. Famous are its daily food and beverage activities, such as the Palm View Cafe for breakfast, lunch and dinner, Hugo’s Grill offering a wine and steak promotion, Coffee Corner with bakery or pastry, and Pool Side with a sandwich promotion. Last not least, Zenith Lounge features a popular Philippine music band entertaining the guests until midnight. There are also massage & spa facilities and a modern Health Club. I’m sure that the hotel will be fully booked, when ATF2011 is in town.

Other official hotels of ATF are the following (in alphabetical order):
The Almond Hotel (www.almondhotel.com.kh) is designed and constructed in a contemporary Khmer style and equipped with modern facilities to help the tourist relax and plan the stay. Guests visiting for business can continue their work in comfort. The hotel offers free internet access in all guest rooms and common facilities.

The Cambodiana Hotel (www.hotelcambodiana.com) offers a new concept in exclusive, luxury accommodation for leisure or business travelers in search of privacy, relaxation and recreation. The luxury hotel has 234 rooms and suites with excellent views of the Royal Palace or the mighty Mekong River.

The Himawari Hotel (www.himawarihotel.com) is located in the heart of the vibrant city of Phnom Penh and provides easy access to embassies, government ministries and historic sites. Self-contained apartments, most with magnificent views of the Tonle Sap River, are perfect for short or long stays. The hotel's well-known Oyster Restaurant and Bar serves Eastern and Western cuisine. There is a comprehensive range of facilities, such as the on-site Fitness One Health Club, including outdoor jacuzzi, swimming pool, tennis court and a dance studio.

The Imperial Garden Villa & Hotel (www.imperialgarden-hotel.com) is cooled by river breezes just minutes away from Phnom Penh bustling riverfront area.

InterContinental Phnom Penh (www.ichotelsgroup.com/intercontinental) is located in the business district overlooking the spectacular panoramic view of the city with an extensive choice of meeting, dining and leisure options. Its 346 rooms blend contemporary and traditional design, featuring clean, modern lines with delicate motifs of ancient Khmer art.

Raffles Hotel Le Royal (www.raffles.com) owns a unique combination of Khmer tradition, Art Deco and French colonial architecture, since its doors were opened in 1929. The legendary Raffles experience is enhanced by gracious Cambodian staff, anticipating every need with grace and genuine warmth. Try the most famous Elephant Bar.

The Sunway Phnom Penh (www.phnompenh.sunwayhotels.com) is located in the city center and offers 138 spacious guestrooms and suites with own high-speed broadband Internet access. Seating capacity of its eleven meeting rooms varies from 50-270 people. Surrounded by lush greenery amidst colonial buildings, the hotel is in a walking distance to the riverfront and major shopping centers.

The Sofitel Phnom Penh Phokeethra (www.sofitel.com) will be blending Asian and European design elements, when it opens in October of this year. The 202 rooms and suites will lavish you with luxurious and high-tech facilities.

When I left Phnom Penh again on May 5 for Siem Reap by bus, I was very upbeat about the speed of developments in Phnom Penh, which is not only the biggest town along the mighty Mekong River in Southeast Asia but also a cosmopolitan metropolis to come. Surely, the town is working to be ready for ATF2011.

For further information, please go to www.atfcambodia.com or contact GMS Media Travel Consultant Reinhard Hohler by e-mail: sara@cmnet.co.th

UN World Tourism Organisation (UNWTO) Secretary General Dr. Taleb Rifai makes first official trip to Cambodia

Secretary general of UN World Tourism Organisation makes first official trip of his tenure and warns that ecotourism needs governmental support to take root

Sustainable tourism that promotes and protects environmental values forms the future of sector, and those who ignore its importance will struggle to compete, a leading official from the United Nations’ tourism body said Thursday.

“I can assure you that the destinations that do not position themselves as responsible sustainable destinations will be left behind very soon,” UN World Tourism Organisation (UNWTO) Secretary General Taleb Rifai told industry delegates at the NagaWorld Hotel and Casino in Phnom Penh.

In his first official visit to any country since becoming Secretary General in January, Taleb Rifai said sustainable tourism was one of three key challenges – the other two being job creation and poverty alleviation – that the industry needs to keep addressing in order to reach its full potential as a support to the economy.

Comparing climate change to the economic crisis of 2009, he said that those who developed tourism while respecting environmental concerns would see their businesses benefit.

“Travellers are going to be demanding on this – it’s part of being a good citizen. You’re going to see tourists going to more destinations that adopt sustainable practices. It’s going to be good for business,” he said.

Cambodia’s Minister for Tourism Thong Khon said in his welcoming speech to Taleb Rifai that the government had already made ecotourism, together with community tourism and agrotourism, a priority.

He pointed to initiatives such as the Clean City, Clean Resort, Clean Service competition.

“We hold the Clean City contest in an attempt to enhance environmental beauty, hygiene and to promote the protection of the environment in both the cities and provinces,” he said.

However, he said there is more the government plans to do.

“Using the seven basic strategies and key indicators of the UNWTO, we will prepare an in-depth strategic plan of Cambodia, post-crisis, in order to achieve a green economy.

“With 2010 as our starting point, we will aim to create in Cambodia more sustainable, quantitative, cultural and natural tourism by 2015,” Thong Khon said.

Taleb Rifai said tourism is the third-largest industry in the world, surpassing food and energy and many other traditionally important industries.

However, he said, it is sometimes negatively affected by decision-makers who do not appreciate its full effectiveness in helping the economy.

“There are also clear signs for an increased appetite to impose taxes on the industry. This is still seen as a standalone industry and very little public acknowledgment and awareness as to how much damage can be done if this industry is not supported,” he said.

On the part of tourism groups, he encouraged them to pitch their services as a key pillar of the economy.

“Unless we link it [tourism] to poverty alleviation, environmental responsibility, and to job creation then it will continue to be a standalone industry that is under-recognised and under-utilised,” he said.

“It is the without doubt the largest transfer of wealth and funds from those that have it to those that don’t have it,” he said.

He said that UNWTO projected that by 2020 up to 1.6 billion people will be “crossing borders every year – and the market share is moving in the direction of Asia”.

source:ppp

The Trail of Civilization 2010 reached Siem Reap in Cambodia

Having received an invitation from the Organizing Commission of the Trail of Civilization (TOC) and Performance 2010 to participate in the opening of the event to be held on April 28 at the Bayon Temple, Siem Reap Province in Cambodia, I decided to reach Siem Reap overland from Chiang Mai.

I left the Northern Thai town of Chiang Mai on April 25 at 16.15 with a VIP bus from Nakhon Chai Air to Surin (893Baht). On its long way to the Northeast of Thailand (I-San) the bus stopped in Lamphun, Lampang, Denchai in Phrae Province, Uttaradit, Phitsanulok (for dinner), Chaiyaphum (for breakfast) and Buriram to reach Surin on 6.30 in the morning. Already twenty minutes later, there left a minibus from the bus station to the Chong Chom/O’Smach international border of Thailand and Cambodia (60Baht). I went across the border, where there is a visa on arrival service (20USD for a tourist visa).

While walking into the Cambodian casino place of O’Smach, I was approached by a taxi driver to take me directly to Siem Reap, which is located some 220km away. The taxi’s cost was 2,000Baht and as there was another foreigner waiting nearby, we shared the taxi accordingly. At 9.00, we left O’Smach on a dusty road along the Dang Rek mountain range to Anlong Veng some 80km away, where a sealed asphalt road heads towards the south. The landscape looked like a desert with only a few houses along the road, as the country was in the midst of a drought. At 11.00 we reached Kbal Spean, where mountainous terrain allows a sacred spring to originate the Siem Reap River. Also, we passed Banteay Srei to reach Siem Reap just before midday.

I checked in at the Sokha Angkor Resort, which is strategically located in the heart of Siem Reap on National Road No.6 in walking distance to the Old Market. The five star internationally luxury resort offers 276 rooms & suites. I was luckily invited to get a complimentary room with a private balcony overlooking the Khmer-style saltwater swimming pool featuring a cascading waterfall. Other services of the resort include wireless Internet access, The Lotus all day fusion cuisine restaurant and Le Chanthou fine dining restaurant, Takezono Japanese Restaurant, Champa Lounge and Irish Pub. Needless to say that the resort is recommended for its superb meeting and convention facilities, including the 16-room Jasmine Spa, a gymnasium and beauty salon (see at www.sokhahotels.com).

In the evening, there was an entertaining dinner reception at the poolside of the Sofitel Angkor Phokeethra Golf & Spa Resort, presided over by Samdech Chaufea Veang Kong Som Ol, Deputy Prime Minister, Minister of the Royal Palace and Chairman of the 4th Trail of Civilization.

In 2006, tourism ministers from six countries, namely Cambodia, Indonesia, Lao PDR, Myanmar, Thailand and Viet Nam, declared a common objective on cultural tourism promotion that has been manifested in the Borobudur Declaration and the Borobudur Plan of Action. This ongoing cooperation is referred to as the Trail of Civilization (TOC) and its 4th one has arrived this year in Siem Reap, Kingdom of Cambodia.

During the 2nd Meeting of Senior Officials of TOC on cultural tourism cooperation on April 27 at the Angkor Century Resort & Spa, there was a discussion on the draft of the Siem Reap Roadmap for cooperation of TOC 2010-2015. Mr. Tith Chantha, Director General for Tourism, Cambodian Ministry of Tourism, and Mr. Sapta Nirwandar, Director General, Indonesian Ministry of Culture and Tourism, chaired the meeting, while in the afternoon of April 27 there was a business forum on cultural tourism promotion. Actually, the sites of TOC to get promoted are the following: Angkor in Cambodia, Borobudur in Central Java, Indonesia, Luang Prabang in Lao PDR, Bagan in Myanmar, Ayutthaya in Thailand, and last not least, Hue in Viet Nam. Also, there were panel discussions on Cultural Heritage Conservation and Linkage, Community based Tourism, Airport Management and Capacity, as well as on Cultural Tourism Cooperation.

The highlight of TOC was certainly the performance of the great Buddhist tourism festival of Visakhbochea Day (Buddhist Era 2554) at Angkor’s Bayon Temple on the full moon night of April 28. Presided over by H.E. Mr. Sar Kheng, Deputy Prime Minister, Minister of Interior, and Lok Chumteav Bun Rany Hun Sen, the Bayon Temple at Angkor Thom was completely lighted and monks and nuns held candles in front. The art performance included scenes of Prince Siddharta’s Birth (by Myanmar), Prince Siddharta’s Marriage (by Indonesia), Prince Siddharta’s four encounters (by Thailand), Prince Siddharta’s becoming a monk (by Viet Nam), Prince Siddharta’s accepting of rice (Lao PDR) and Prince Siddharta’s gaining enlightenment (by Cambodia). A heavy downpour was in order.

TOC officially ended on April 29 with the 2nd Ministerial Meeting at Sofitel Angkor under the chairmanship of H.E. Dr. Thong Khon, Cambodian Minister of Tourism, and H.E. Mr. Jero Wacik, Indonesian Minister of Culture and Tourism. All the attending ministers tasked the tourism officials of the Borobudur declaratory countries to work closely with the private sector to work out a strategic program, which offers cost effective tour packages and inter-TOC linkages by air, land and sea. To implement the Siem Reap Roadmap for cooperation of TOC 2010-2015, each member country will establish a working group of cultural tourism.

Finally, it was announced that Lao PDR is hosting the next TOC event and meetings in Luang Prabang in October 2011. Also, there was an environmental tree planting ceremony in Angkor near the waterwheel at the Siem Reap River, a golf competition, and another dance performance at the Bayon Temple with artists from Cambodia, Brunei, China, India, South Korea, Malaysia and Philippines.

Covered by GMS Media Travel Consultant Reinhard Hohler

Mekong Tourism Forum in Siem Reap was well received and constructive

Some 170 delegates, including 20 media, from the public and rivate sector met at the Angkor Century Resort & Spa in Siem Reap on may 7-8, 2010 to revive the spirit of the Mekong Tourism Forum (MTF), which was annually held in the past from 1996 to 2005. After a lapse of five years, the successful MTF re-emerged under the theme “New Roads, New Opportunities” and was well received and constructive.

It was up to H.E. Dr. Thong Khon, Tourism Minister of Cambodia, to give the closing remarks of the two-day forum on the evening of May 8 and co-host a farewell gala dinner together with Bangkok-based Mr. R. J. Gurley, Director of the USAID-funded ASEAN Competitiveness Enhancement (ACE) Project. The money to finance the new MTF was mainly provided by the ACE Project - apart from the Cambodian Ministry of Tourism and the Mekong Tourism Coordinating Office in Bangkok with its Executive Director, American Mason Florence, who facilitated the forum accordingly.

The six participating Greater Mekong Sub-region (GMS) countries, namely Cambodia, China (Yunnan and Guangxi), Lao PDR, Myanmar, Thailand and Viet Nam, which are also part of ASEAN, are well-known in the region for their cultural diversity and common hospitality. Mrs. Shireen Lateef, who represented the Asian Development Bank (ADB), mentioned in the opening remarks of the forum that ADB is pleased to be an active partner of the GMS countries in providing financial and technical assistance to pursue a strategic roadmap for sub-regional cooperation in the tourism sector. The focus is especially on marketing and product development, human resource development, heritage conservation, pro-poor development, and the development of tourism-related infrastructure.

While H.E. Kousoum Saroeuth, Secretary of State, Cambodian Ministry of Tourism, wanted to promote the GMS countries as a single destination, Mr. Greg Duffell, CEO of the Pacific Asia Travel Association (PATA), saw the hub of the GMS in Bangkok, Thailand. In both cases the “Bridging of the Mekong River” has a high priority and is a very welcomed investment opportunity.

There was a panel discussion called “Responding to Changing Markets” moderated by Mr. Ludwig G. Rieder, Director of Asia Pacific Projects, where representatives of the six GMS National Tourism Organizations (NTO) updated the delegates on tourism statistics and promotional budgets. It seems that Myanmar is doing well and has just introduced a visa on arrival service for all
international tourists. Also, there was a MTF welcome dinner at the FCC Angkor in Siem Reap.

In the opening session of the second day of the forum, two GMS tourism pioneers came to word, namely Lim Neo Chian, former CEO of the Singapore Tourism Board, and Luzi Matzig, CEO of Asian Trails from Bangkok. Both men told about their overland travel experiences by crossing problematic borders on roads less traveled. Mr. Matzig even mentioned his most impressive travel tour some 12 years ago from Kunming in China’s Yunnan to Kathmandu in Nepal.

Some other panel discussions followed on Pioneering Tourism Products, Community-based Tourism, Sustainable Tourism, and last not least on The Road Ahead. Two trends were highlighted: On-line travel and inter-regional travel are the future.

Last not least, Mr. Sounh Manivong, Director General of the Planning and Cooperation Department, Lao National Tourism Administration, announced that the next Mekong Tourism Forum is to be held in Pakse, Champasak Province, Lao PDR, on May 5-7, 2011. Anyway, there is enough time to build up on the lessons learnt.

Some recommended new tourism products, which were exhibited in some GMS Travel Expo booths in the lobby area of the hotel, are worth to get mentioned (in alphabetical order):

1. Angkor National Museum, Siem Reap, Cambodia (www.angkornationalmuseum.com)
2. Angkor Village Hotel Resort & Spa, Siem Reap, Cambodia (http://www.angkorvillage.com/)
3. Eastern Plains Landscape, Mondulkiri Province, Cambodia (www.panda.org)
4. Eco-Tourism in Ratanakiri Province, Cambodia (Contact by telephone: 012658824)
5. Isanborei Community by GTZ and Khiri Travel, Thailand (www.samborpreikuk.com)
6. Mechrey Natural Tourism, Siem Reap, Cambodia (www.mechreytonlesap.com)
7. Mekong Discovery Trail, Linking SNV pro-poor tourism in Lao PDR and Cambodia
(Please contact Mr. Thavipeth Oula in Vientiane, Lao PDR, by e-mail (thaviphet@yahoo.com)
8. Mystical Myanmar FAM Trips 2010 (www.myanmar-tourism.com)
9. Nest Angkor Cafe Bar (Restaurant) in Siem Reap, Cambodia (www.nestangkor.com)
10. Vietnam Marine Tourism (www.vietnamtourism.com)
11. VLK Royal Tourism Company, Phnom Penh and Siem Reap, Cambodia
(www.vlktravel.com)
12. Yunnan Travel Guide (www.cnta.gov.cn)

Finally, I want to say thank you to Mr. Philip Set Kao, General Manager of Borei Angkor Resort & Spa, Siem Reap, Cambodia, for his kindness and hospitality to supply a complimentary room during the time to cover and attend the Mekong Tourism Forum 2010.

The palace-like Borei Angkor Resort & Spa is nestled along National Road No.6 leading to Phnom Penh and is surrounded by a lush tropical garden. Its 188 spacious rooms feature wooden floors and private balconies overlooking the 30m long swimming pool. Each room is equipped with Hi-speed Internet connection.

Alternatively, you can use the business center in the lobby for Internet services. Cambodian culture dominates and a taste of Royal Khmer Cuisine is a must. Other facilities in the resort offer the separate Mutita Spa, Borei Cafe for breakfast, lunch and dinner, Bakong Lounch, Horizon Blue Pub, as well as the elegant Bokor Ballroom for weddings and MICE services. The 5-star resort is
prized with a recent award of excellence by the Studiosus Travel Company in Munich, Germany. For reservations, please go to: www.boreiangkor.com

Covered By GMS Media Travel Consultant Reinhard Hohler.

Mekong Tourism Forum 2010 Opens in Cambodia

The Mekong Tourism Forum opened today in Siem Reap, Cambodia, with private and public sector tourism representatives gathering to assess the opportunities arising from the new road corridors that are opening up the Greater Mekong Sub-region (GMS).

In his opening remarks to over 170 attendees at the opening session today, H.E. Kuosuom Saroeuth, Secretary of State, Ministry of Tourism, Cambodia, said: "The Mekong Tourism Forum represents an inclusive, cooperative effort to encourage both public and private sector participation to represent the GMS as a single destination. We hope to expand our marketing networks, promote the GMS, and its stakeholders, and pool our collective resources to create synergy between the six countries of the region."

The Secretary of State told forum delegates that Asia and the Mekong region were pulling the travel industry out of its recent recession. He pointed out that Cambodia's international visitor arrivals grew in 2009 compared to 2008.

The focus of the forum will be on the benefits to tourism that occur from new road corridors linking the region. The GMS countries, Cambodia, Laos, Myanmar, Thailand, Vietnam and the southern Chinese provinces of Yunnan and Guangxi, chose the theme "New Roads, New Opportunities" to pinpoint the challenges and opportunities facing tourism in the region.

"The time is right for inspirational and innovative cross-border tourism ideas that utilise the new road links," said Mekong Tourism Coordinating Office (MTCO) Executive Director, Mr Mason Florence. "We're moving from infrastructure provision to promotion and protection in the GMS. That's why the Mekong Tourism Forum will become an annual event again."

During the two-day forum, delegates will also hear from Mekong region governments about their plans for cooperation in tourism. Officials will update the audience on visa regulations, airport developments, border crossing changes, and new policies and incentives for the industry.

Apart from the Cambodian Ministry of Tourism and the MTCO, financial support for the Forum is being provided by the USAID-funded ASEAN Competitiveness Enhancement (ACE) project

ACE Director Mr R. J. Gurley told delegates that USAID would continue to work with tourism partners to increase cross-border exchanges of people, goods and services in the ASEAN region, which is striving to become a fully integrated economic community by 2015.

"ASEAN has identified responsible tourism as a priority sector for growth and greater integration in ASEAN and Mekong countries," said Mr Gurley. "The ACE Project is exploring how we can enhance the tourism industry's integration and competitiveness at the regional and sub-regional levels."

The Asian Development Bank wants to see new small and medium-sized tourism businesses creating wealth for the sub-region. "Our aim is for responsible community-based tourism enterprises to develop along and near the road corridors," said Christine Jacquemin, the MTCO Sustainable Tourism Development Project Coordinator, a position supported by the ADB. "New businesses may be small, but they can do a great job to diversify attractions and bring in money outside the major destinations."

Leading tour operators, hotel companies, airlines and development organizations are attending the Mekong Tourism Forum 2010 along with tourism officials.

During the forum at the Angkor Century Resort & Spa in Siem Reap, panel discussions are being held on "Pioneering Mekong Tourism Products," "The Path to Community-based Tourism," "How Sustainable Tourism Can Drive Profit," and "The Road Ahead".

For the full program showing all speakers, visit:

http://mekongtourismforum.org/site/forum/programme/

For further information email to: mtf@mekongtourism.org or call the Mekong Tourism Coordinating Office at: (+66) 2-612-4150.

About the Mekong Tourism Forum
The Mekong Tourism Forum provides a cooperative platform for stakeholders in the tourism industry to discuss the development, marketing and promotion of travel to, from and within the Greater Mekong Sub-region (GMS). It is an inclusive, interactive and results-oriented opportunity aiming to encourage public and private sector participants to work together to represent the GMS as a single destination.

The Pacific Asia Travel Association (PATA) organized the first Mekong Tourism Forum in 1996 and led it for 10 consecutive years. The hosting of this influential annual event rotated among destinations within the GMS until 2005, and in the years following private sector initiated events continued to work towards the forum's goals. The Mekong Tourism Coordinating Office will revive the forum in 2010.

About the Mekong Tourism Coordinating Office
The Mekong Tourism Coordinating Office (MTCO) is an intergovernmental body uniting the national tourism organizations (NTOs) of the six-nation Greater Mekong Sub-region (GMS). It is tasked with fostering the sustainable development and promotion of travel within the region, and marketing the GMS as a single destination under the 'Mekong Tourism' brand. Website: www.MekongTourism.org

Media queries: Mr. Ken Scott ken@scottasia.net
ScottAsia Communications
(Media relations on behalf of Mekong Tourism Coordinating Office)