
The 2nd Angkor International Tourism Exchange (AITEX) 2007 was held from 01 - 03 October 2007 at Angkor Convention and Exhibition Center – (Angkor COEX), in Seam Reap, Cambodia with a large number of participants including VIPs, Buyers, Sellers, Media and Visitors. The opening ceremony was presided over by H.E Dr. Sok An, Deputy Prime Minister, Minister in charge of the Office of the Council of Ministers and Lok Chumteav and the welcome remarks were delivered by H.E. Dr Thong Khon, Minister of Tourism of Cambodia. Among other VIPS were H.E. Sam Promonea, Secretary of State, H.E. So Mara, Under Secretary of State, from Cambodia Tourism Ministry, H.E Nurrachman Oerip, Indonesia Ambassador, and H.E Sikonina Victor, Madagascar Ambassador. Over 35 local and international Media professionals were also present to cover the AITEX 2007 event.

AITEX 2007 was organized by the Ministry of Tourism of Cambodia in cooperation with APSARA Authority, Siem Reap Provincial Authority, Cambodia Association of Travel Agents (CATA), Cambodia Hotel Association (CHA) and other private sector participants.
A strong contingent of 127 international buyers from 29 countries and over 250 buyers from Thailand attended AITEX 2007 between 1 and 3 October 2007 to meet 154 sellers from Cambodia and other countries. The sellers represented from Asian countries as well as Provinces and Cities of Cambodia registering for 154 booths. They are NTO’s, tour operators, hotels, golf courses, destinations providers, airlines and travel businesses related. This was the largest tourism buyer-seller meeting, a record so far in Cambodia.
H.E Dr. Thong Khon, Minister of Tourism, said in his welcome remarks “I wish to take this opportunity to express my warmest welcome to delegations, clients, buyers, sellers, and national & international media professionals from around the world for attending the AITEX 2007 event and to experience the wonders of Cambodia. Your participation and support in this occurrence is really made this event more active and help accelerate the development of Cambodia’s tourism industry as well”.
Dr. Thong Khon said, through this event, we will show buyers and delegates Cambodia’s tourism potential. Cambodia is abundantly rich in a wide range of tourism potential diversities i.e. culture, nature, history and ecotourism, especially ancient millennium-built Angkor Wat temple which is the crucial heritage of Humanity, pristine white-sand beach, ecotourism in north-eastern part of the country, Mekong River Dolphin region including the pleasantry and sociability are the custom of our Cambodians. Adjacently, Cambodia has adequate satisfactory fundamental facilities and services to respond to the visitors’ requirements. He also said I hold a positive view that through this event, it will enhance our intercommunications and tourism cooperation of both public and private sectors between Cambodia and our friendly countries and other countries in the world.

At AITEX 2007, Ministry of Tourism showcased the beautiful model of Preah Vihear Temple as the center of attraction of Cambodia. There were also some provincial tourism booths, showcasing provincial tourism destinations of Cambodia. Among others to be noted were Singapore Tourism, Malaysia Tourism, Tourist Authority of Thailand, Lao Tourism, Philippines Tourism, Vietnam Tourism, Myanmar Tourism, South Africa Tourism, and many others.
A booth of special attention was the eVisa booth by Ministry of Foreign Affairs promoting tech-friendly eVisa to the international visitors and delegates. It was a good opportunity for delegates to know about the online eVisa of Cambodia. eVisa is highly appreciated in the travel industry and in one way it is helping Cambodia tourism to bring closer to the international travelers. To know more about online Cambodia eVisa, please check at:
http://www.cambodiaevisa.com/ and experience by yourself.
Mr. Ho Vandy, President of CATA, appreciated the efforts of the organizing committee for bringing up such a major event AITEX, as a platform of Cambodia tourism exchange and network. He also said Cambodia Tourism is growing and has huge untapped potential and so we have a lot to offer to our guests and international visitors with our Cambodian hospitality. We need a lot of support and cooperation from the international travel industry to visit and explore the beautiful wonderland of Angkor.
Mr. Weng Aow and Ms Grace F Agatep, from Angkor Palace Resort & Spa, Member of World Hotels Deluxe Collection were very optimistic and said they are looking forward for more business tie-ups and contracts.

A media briefing with a theme as “Cambodia Economic and Sustainable Tourism Development” was presided over by H.E. So Mara, Under Secretary of State of Tourism Ministry and Permanent Vice Chairman of the AITEX 2007 Organizing Committee. Mr. Mey Marady, Deputy Director General – In charge of Tourism, APSARA Authority, Mr. Pak Sokhom, Director, Marketing Department and Mr. Kong Sopheareak, Director, Statistic’s Department of Ministry of Tourism, also addressed the delegates in the media conference.
Mr. So Mara, said that Under brilliant and sound leadership of Samdech HUN SEN, Prime Minister of the Royal Government of Cambodia the tourism industry of Cambodia has remarkably developed for recent years with an annual increase from 20%-30%. The Royal Government has incurred political stability, social security and safety, developing physical infrastructure, issued forth its discernible active policy, human resources development, strengthening quality of tourism products and domestic and international promotion and marketing are the determinant element, and key foundation for tourism development of Cambodia.
Mr. Mey Marady highlighted the role of APSARA Authority and also shared to the media and delegates that how APSARA and MOT are jointly promoting the World Heritage Angkor complex and the region of Siem Reap, which is the major source of tourism revenue. He also stressed on the preservation and conservation efforts by the APSARA Authority, the care taker of UNESCO’s World Heritage Angkor Archeological Park.
Mr. Pak Sokhom gave a wonderful presentation on sustainable tourism development, which is the main agenda of Royal Government of Cambodia in terms of tourism development. In his presentation he highlighted the marketing strategies and policies of Cambodia Tourism and also assured that his department is actively working and sourcing various ways to promote the Cambodia Tourism.
Mr. Kong Sopheareak presented the tourism statistics of Cambodia, which gave the insight of international tourist’s arrival. In 2006, Cambodia witnessed 1.7 million international visitors in creased 20% compared over 2005; generated national revenue USD 1.05 billion and created 250,000 jobs. For this first eight months of 2007, Cambodia witnessed approximately 1.3 million international visitors with an increase of 19% and it is expected that by the end of 2007 Cambodia will receive around 2 million international visitors.
In the media briefing there were various questions related to eVisa, Border Tourism, Infrastructure Development, Airlines, destinations, Heritage tourism, ecotourism and a bunch of related topics. The media appreciated the remarks by H.E So Mara and by the fellow presenters. Finally He assured the delegates, that they will keep on doing their best in presenting the Cambodia Tourism as an excellent opportunity for travel industry.
Mr. Dararith Lim, Mr. Plong Thoeun, and Mr. Chhoeng Monny from Ministry of Tourism's Marketing Department were all very optimistic about the event and they were constantly trying to assist all the delegates through out the show.
The AITEX 2007 offered the opportunity for delegates and the media to source the latest information on tourism product’s, establish new business contacts and learn about new tourism trends in the Cambodia and the Region. The core objective was to promote Cambodia products and services such as tourist attractions, heritage destinations, ecotourism destinations, costal destinations, Tourism investment opportunities and Tourism Activities. It was the largest travel trade show of its kind in Cambodia. The event lasted for three days (1-3 Oct 2007), and believed to contribute to Cambodia tourism by providing the opportunity for buyers and sellers to exchange business and to strengthen and broaden tourism cooperation between all participants and deeper insight on Cambodia tourism development and opportunity.

The delegates had a chance to experience and witness events like Siem Reap City Tour, UNESCO designated World Heritage Angkor Temples Tour, Late Night Party by Sokha Angkor Resort, and a Grand gala dinner hosted by Ministry of Tourism along with APSARA Authority at the Angkor Temple complex, where the delegates had the opportunity to experience the Apsara and khmer classical dance show.
Over all the show was organized excellently with its available infrastructure and human resources. The show presented a common platform to share and build network with tourism professionals and also to gain the knowledge about Cambodia Tourism Industry. A lot of appreciations and thanks to the Ministry of Tourism, and their officials, contributing Partner Hotels, and other service providers during the three day event for organizing a wonderful and memorable event. The AITEX organizing committee assured that they will bring more success stories to the Cambodia tourism in the coming years. It’s just the beginning of the success story.