Cambodia Well Prepared for ASEAN TOURISM FORUM (ATF) 2011

In a way to get well-prepared for the upcoming Cambodia 30th ASEAN Tourism Forum (ATF 2011), the Cambodian government and other key stakeholders met on August 31st, 2010 at Naga World, Phnom Penh, in the country's capital to discuss things to be done by then.

Deputy Prime Minister and the Chairman of ATF 2011 Inter- Ministerial Organizing Committee Sok An presided over the official launching of ATF 2011 and new websites of the Ministry of Tourism, www.tourismcambodia.org.

Excellency Sok An said that the 2011 ATF is a great event for the ASEAN, ASEAN+3 (India, Australia and Russia) and other partners to have more exchange and help to promote the development of tourism industry.

He said the theme of the 30th ATF is "ASEAN - A World of Wonders and Diversity", which reflects ASEAN's rich regional culture, abundant natural resources and high quality services in the tourism industry.

Sok An pointed out that the 30th ATF 2011 will also help Cambodia to promote its tourism industry.

Excellency Dr. Thong Khon, minister of tourism said at the forum that as planned the 30th ATF 2011 will be held at the newly built Diamond Island Convention and Exhibition Center in Phnom Penh, the capital city of Cambodia from January 15 to 21, 2011.

He said alongside with the ATF 2011, there will be travel exchange (TRAVEX) which will give the venue for the ASEAN's package toursellers and potential buyers from the region and the world, and friendship golf tournament for ASEAN Tourism Ministers and senior officials, organized and sponsored by international television network (CNN).

Dr. Thong Khon said "Cambodia is proud to host ATF for the second time, which proves the development in all sectors in Cambodia, particularly infrastructure development, potential cultural and historical tourism, and abundant natural resources, together with the nature smiles of Cambodian people, deserved to be recognized as Cambodia-Kingdom of Wonder".

Cambodia first hosted ATF in 2003.
Dr. Thong Khon said during the ATF 2011, there will be a platform for TRAVEX exhibition consisting 420 stands. Currently, 302 stands have been booked by domestic and international companies (sellers) and there are 477 buyers from the region and the world.

He added that"ATF will be the greatest opportunities for both buyers and sellers to enhance business communication, operation and networking in a closely and friendly manner."

Over 1,600 delegates which include 400 international buyers and 100 international media are expected to take part and cover the event.

The statistics provided by Ministry of Tourism showed that in seven months of 2010, there were 1,423,505 foreign tourists visited the country. The number showed a significant increase of 13.85 percent compared to the same period in 2009.

Meanwhile, Dr. Thong Khan said that preliminary estimate predicts that Cambodia will receive around 2.4 million tourist arrivals in 2010. an increase of approximately 12 percent.

For more information about ATF Cambodia 2011, pls check http://www.atfcambodia.com/

Only 30 days to go....ITE HCMC 2010 – The Largest Travel Event in Vietnam

The Mekong trio of Vietnam, Cambodia and Laos both jointly as well as individually are planning and embarking on dynamic strategies and solutions, to develop and promote tourism growth. With the ambitious Tourism Master Plans, policies and vision backed by robust investment initiatives in infrastructure and facilities, tourism development and growth in Cambodia, Laos and Vietnam is entering a new era.

International Travel Expo at Ho Chi Minh City (ITE HCMC 2010) provides you the platform to exchange growing business for inbound and outbound travel opportunities in Cambodia, Laos & Vietnam.

ITE HCMC an annual show since 2005, is Vietnam’s largest travel event serving one of the key travel and tourism market in the region. It is the only travel trade platform that offers an opportunity for tourism businesses in ASEAN countries to meet selected buyers from around the world. In addition to suppliers of diverse travel products in the three countries ITE HCMC also brings regional tourism operators and NTO’s to promote out bound travel in the growing Vietnam market.’

It is also an ideal platform for international buyers to gather the latest information on tourism offerings, establish new business contacts and learn about the latest ASEAN tourism trends and developments when Vietnam will be the Chairman of ASEAN. Specially, this is a common promotional channel for Cambodia, Laos and Vietnam – 3 Countries One Destination (3CODe) to promote itself.

A visit to ITE HCMC also offers all participants a golden opportunity to uncover the hidden charms within Vietnam as well as the opportunity to visit Cambodia and Laos through pre and post tour arrangements. ITE HCMC 2010 will be held from September 30th to October 2nd, 2010 in Ho Chi Minh City, Vietnam.

For more information on how to participate, logon to www.itehcmc.com or please contact:
Mr. Cheah Wai Hong
IIR Exhibitions Pte Ltd
Email: WaiHong.Cheah@iirx.vn

International and Chinese industry players to ride on next MICE wave at IT&CM China 2011

Show receives strong support from both past and new exhibitors

Early indications signal a healthy outlook for China’s 2011 MICE market. Chinese and International MICE suppliers confident of surging market demand have committed to exhibiting at IT&CM (Incentive Travel & Conventions, Meetings) China 2011, China’s leading international MICE trade event, as early as one year in advance.

Among them is the ultra-luxurious Pangu 7-star Hotel Beijing, which boasts stunning views of the Water Cube, Bird’s Nest and sprawling Olympic Park. Mr Jeffery Qiao, Panghu’s Director of MICE, said: “As an up-market independent boutique hotel with many unique selling points, we are looking to impress IT&CM China’s international delegation of professional meeting planners, event organisers, destination management companies and international travel agencies. Hence, we are excited about our upcoming participation at IT&CM China 2011.” This will be Pangu’s first showcase at IT&CM China.

Other Chinese exhibitors who are already on board include Dragon Delight International Tours Ltd, Samantha Resort & Spa, Chime Long Hotel, Gloria Hotels & Resorts and China Travel Hong Kong (Zhuhai) Ocean Spring Co., Ltd.

No stranger to exhibiting at IT&CM China, international chain Sol Melia Hotels & Resorts will be back to take part in the 2011 show. Ms Sharon Lee, Area Vice President Sales Asia Pacific - Meliá Brand, enthused about her satisfaction with this year’s 2010 event: “We were delighted at the wide selection of international and Chinese MICE buyers’ attending the show. It was a good platform to promote our newly opened Gran Melia Hotel in Shanghai. We also had the opportunity to organize many site inspections for buyers and media before and after the IT&CM China 2010 show. Publicity was also very good!”

Ms Lee added, “Serious MICE professionals should be at IT&CM China 2011 to get updates on new hotels and destination offerings. We appreciate the compact appointment schedule as we are able to meet more buyers. With a wide selection of international and Chinese MICE buyers attending the show, we feel that it is a good platform to promote our Sol Melia Hotels in the Asia Pacific.”

Other international exhibitors who are also looking to benefit from the 2011 event include Hawaii Visitors & Convention Bureau, Thailand Convention and Exhibition Bureau, Meetings and Exhibitions Hong Kong, TeamBuilding, Kempinski Hotels and WorldHotels.

According to the show organisers, China continues to gain momentum as a global MICE destination hotspot, especially after the staging of this year’s World Expo in Shanghai. The international and domestic buzz has spilled over to IT&CM China 2011, adding to strong support drawn from industry players. Last year’s IT&CM China 2010 was attended by some 2,000 participants including 230 exhibiting companies, 300 buyers from 37 countries, and some 100 international and local media.

Commented Mr Darren Ng, Managing Director of TTG Asia Media, “Compared to the same time last year, IT&CM China 2011 has secured 4 times more booth space bookings. We are positive that the 2011 event will prove to be an even bigger sell-out success. Thanks to our strong buyers hosting programme, we have also attracted considerable new and loyal buyer registrations from across the world, even at this early stage.”

Sylvia Phua, Chief Executive Officer of MP International, said, “IT&CM China 2011 will once again present exciting business, learning and networking opportunities that transcend geographical borders, with buyers and sellers from around the world. We hope to draw more Chinese MICE players to take part in the exhibition as the MICE sector grows from strength to strength in China.”

The show organisers will be selecting 300 key Chinese and international MICE buyers for business discussions with exhibitors. Besides the many business meetings and social events, participants can look forward to attending the IT&CM China 2011 keynote address, educational seminars on a wide range of topics.

IT&CM China 2011 will be held from April 13 to 15 next year at ShanghaiMart Expo. The 2011 theme is “Leading China’s Next MICE Wave”. The event is organised by TTG Asia Media and MP International. It has the support of the Shanghai Municipal Tourism Administration, Shanghai Tourism Trade Association, Shanghai Convention & Exhibition Industries Association, International Association of Professional Congress Organisers, Pacific Asia Travel Association, International Congress & Convention Association, Society of Incentive Travel Executives (SITE) China and SITE Hong Kong Chapter. More information is available at www.itcmchina.com
ORGANISERS
About TTG Asia Media Pte Ltd
TTG Asia Media Pte Ltd is the region’s leading travel and tourism business information and access provider, with a wide range of media products including publications, exhibitions, database management and the Internet. It is also a leading organiser and event manager of travel tradeshows in Asia, including IT&CMA (Incentive Travel & Conventions, Meetings Asia), CTW (Corporate Travel World) Asia-Pacific, IT&CM China and ASEAN Tourism Forum (ATF) 1998, 2001, 2003, 2006, 2009, 2010 and 2011. It also publishes four titles targeted at distinct sectors of the travel trade: TTG Asia, TTG China, TTGmice and TTG-BTmiceChina. For more information on TTG Asia Media, visit www.ttgasiamedia.com

About MP International
Established in 1987, MP International specialises in organising exhibitions, conferences and special events. The group has organised and managed some 300 national, regional and international events, including the Asia-Pacific Economic Cooperation (APEC) 2009 Leaders’ Week. It is a leading international organiser of trade exhibitions, including ITMA and ITMA Asia.

A member of the Pico group, MP International is headquartered in Singapore with a global footprint across Asia and Europe. MP’s success with various partners is a testimony of its ability to identify opportunities and maximise the rewards for win-win partnerships. For more information on MP International, visit www.mpinetwork.com

MEDIA CONTACTS:
International: TTG Asia Media Pte Ltd
Cheryl Tan (Ms)
Marketing Manager
1 Science Park Road, #04-07, The Capricorn
Singapore Science Park II, Singapore 117528
Tel: (65) 6395 7502. Fax: (65) 6536 0896
Email: cheryl.tan@ttgasia.com ; itcmchina@ttgasia.com
Website: www.itcmchina.com
China: MP International (Shanghai) Pte Ltd
Cherry Ye (Ms)
Assistant Director
Floor 11E, Jinming Building No 8 South Zunyi Road, Shanghai
200336 China
Tel: (86) 21 6295 9990 Fax: (86) 21 6270 6030
Email: cherryye@mpinetwork.com
Website: www.mpinetwork.com

LOMBOK, WEST NUSA TENGGARA WELCOMES TOURISM INDONESIA MART & EXPO- TIME 2010

After successfully hosting the Indonesian annual travel mart, Tourism Indonesia Mart & Expo (TIME) or ‘Pasar Wisata Indonesia’ last year, Lombok, West Nusa Tenggara once again will be host of this year’s Indonesia’s annual travel mart Tourism Indonesia Mart & Expo (TIME) or Pasar Wisata Indonesia. This Indonesian premier tourism event will be held on 12 – 15 October 2010 at Santosa Villas & Resort Lombok. Entering its 16th years of conduct, TIME is organized by the Indonesian Tourism Promotion Board (ITPB) and supported by entire tourism components in Indonesia.

The Chairwoman and Steering Committee of TIME 2010, Meity Robot, said the conduct of TIME also supports the government program of “Visit Indonesia Year” which continued this year, as TIME is aimed at promoting Indonesia as tourist destination in international market and at the same time raise the country image as one of global travel destinations.

“TIME is the only international travel mart in Indonesia with business to business concept. The event is a meeting place for those who sell tourism products and services in Indonesia (seller) to international market (buyer). TIME has been listed in the calendar of international travel mart together with ITB Berlin, WTM London, Arabian Travel Mart (ATM), PATA Travel Mart, and so on. TIME 2010 will present all tourist destinations, including popular travel destinations, tourism objects, new product development,” Meity continued.

“The shifting of TIME to Lombok for two consecutive years, i.e. 2009 and this year, is aimed at promoting Lombok and West Nusa Tenggara to the international market and speeding up the development and improvement of infrastructure, tourism facilities and tourism attractions in the region, so that at the end the destination could establish itself as one of global travel destinations. Moreover, with the completion of new international airport expected to be ready this year, it will attract more tourist arrivals to the island and speed up the improvement of infrastructure and encourage more investors to the region to develop new hotels as well as tourism attractions,” Meity went on.

At the press time with Local Organizing Committee of TIME 2010 consisting of West Tenggara Culture & Tourism Office and Lombok Sumbawa Promo, it was stated that the conduct of TIME in Lombok was the initial international l promotional effort or as a kick off towards the success of “Visit Lombok Sumbawa 2012” and this year Lombok is ready to once again host TIME as the event is supported by the provincial government and its tourism industry.

Lombok is located just east of Bali. The island is only 20 minutes by flight from Bali, with Selaparang International Airport. The island possesses various tourism potentials which could attract international market, from nature, i.e. mountain, sea, land) to culture and art. Presently, Lombok has almost 3500 hotel rooms with international standard. In terms of accessibility, Lombok is flown directly from Singapore by Silk Air, and from Kuala Lumpur via Surabaya by Merpati Nusantara, as well as frequent flights from Jakarta by Garuda Indonesia and Lion Air, and from Denpasar by Merpati Nusantara.

Held last year in Lombok, TIME 2009 was successfully attracted total attendants of 127 Buyers from 25 countries, with top five Buyers consist of Korea, India & Malaysia, Indonesia, USA, and the Netherlands as Top Five Buyers. TIME 2009 was also attracting a total of 250 delegates of Sellers from 97 companies of Indonesia occupying 84 booths at the Exhibition. Sellers came from 15 provinces dominated by West Nusa Tenggara, Jakarta, Bali, Central Java, and East Kalimantan as top five Sellers. The percentage of Sellers based on industry was Hotel, Resort & Spa (75%), NTO (10%), Tour Operator/Travel Agent (7%), Adventure/Activity Holiday (3%), Airline (1.5%), and Others (Hotel Management, Tourism Board, Tourism Organization & Travel Portal (8.5%). Amidst current global financial crisis, TIME 2009 booked an estimated of transaction of USD 17.48 million, or increasing 15% from the previous TIME held in Makassar, South Sulawesi in 2008. “The number of buyers attending TIME for seven consecutive years have been relatively steady since these are potential buyers which sell Indonesian tourism products and services in their markets respectively,” Meity concluded.

TIME 2010 is supported by the travel and tourism industry in Indonesia, namely Ministry of Culture & Tourism, the Provincial Government of West Nusa Tenggara, West Nusa Tenggara Culture & Tourism Office, Lombok Sumbawa Promo, Garuda Indonesia as Official Airlines, other supporting airlines , Indonesia National Air Carriers Association (INACA), Board of Airline Representatives Indonesia (BARINDO), Association of Indonesian Tours & Travel Agencies (ASITA), Indonesia Hotels and Restaurant Association (PHRI), Indonesian Conference and Convention Association (INCCA), Pacto Convex as the event organizer, supported by national and international media.

For further information, please contact:
Ms. Ika Nazaruddin, International Media Coordinator - TIME 2010
Pacto Convex Ltd.
Tel: (62-21) 570 5800 Ext. 432 or 571 9973 (direct)
Fax: (62-21) 570 5798
Email: ika_nazar@cbn.net.id
Website: www.pasarwisata.com

Bangkok Airways Planning to Commence Operations in India by 2011

The Bangkok-based full service carrier is planning to commence operations in India by connecting two cities in 2011.

The airline is considering New Delhi, Mumbai, Kolkata, and Chennai as potential cities for its initial operations.

“We are currently evaluating the feasibility of these four cities and are looking at starting operations in Summer 2011. India has a huge potential for business and leisure travel and we also have the availability of aircraft which allows us to add India to our international network,” Deputy Sales Director of Bangkok Airways, Chulin Kocharoen said.

Bangkok Airways offers private lounge services for both Business and Economy Class passengers at Bangkok, which is usually only offered to Business Class passengers.

All signs point to the Largest and Most Exciting ITE Exhibition ever!

With barely one month to ITE HCMC, the wheels of motion are gaining momentum as it gets closer to the event. Visitors to this year’s can expect to see 150 travel specialists, tour operators & national tourism organizations from some 16 countries and regions at Vietnam’s largest Tourism Event. National group participations from Cambodia, Laos, Thailand, Myanmar, Malaysia, Macau, India, Taiwan, Cuba and Mexico have already been confirmed their attendance. In addition, within Vietnam itself, more than 10 provinces have confirmed their participation in ITE HCMC 2010. These include An Giang, Binh Thuan, Can Tho, Dong Nai, Hai Phong, Hue, Khanh Hoa, Lam Dong, Quang Ninh, Tien Giang, Vung Tau among others. Visitors should also look out for the ITE HCMC 2010 lucky draw for their chance to win VND10 million each day

The second annual Tourism Alliance Awards (TAA) is also now open for entries till 31 August 2010. The TAA is an event within the ITE HCMC umbrella, designed to recognise the brightest tourism stars in Cambodia, Laos and Vietnam. Winners will be presented their awards at the Vietnam Night dinner on 30 September 2010, held at Rex Hotel.

Among the illustrious panel of judges for the awards are: Mr. Nguyen Viet Anh, Ho Chi Minh City Department of Culture, Sports and Tourism- Tourism Management, Mr. Nguyen Tri Vien, Ho Chi Minh City Department of Culture, Sports and Tourism- Hotel Management, Anthony Valeriano, General Manager of e-Travel Blackboard, Bill Barnett, Founder and Managing Director of C9 Hotelworks, Marc Kramer, Co-Head for HVS Consulting Asia, Nigel Sharman, Chief Executive Officer of TCK Group and Robert McIntosh, Executive Director CBRE Hotels Asia Pacific.

The Awards available for this year include Airline of the Year, Restaurant of the Year, Spa Operator of the Year, Cruise Operator of the Year, Outbound Travel Operator of the Year, Inbound Travel Operator of the Year, Budget Hotel of the Year, Business Hotel of the Year, Resort Hotel of the Year and Luxury Hotel of the Year.

Amongst the new elements for TAA 2010 are the combination of Domestic and International Airline of the Year categories into the Airline of the Year. Also, new for this year is the Cruise Operator of the Year category. Also, there will be 3 Winners per category, Gold, Silver and Bronze Awards (where applicable). Entry submissions are available online at www.itehcmc.com/taa/awardsubmission.

For media enquiries, please contact:
Mr. James Chen
Marketing Manager
IIR Exhibitions Pte Ltd
Tel: +65 6517 6899
Email: james.chen@iirx.com.sg

AirAsia in talks for budget hotel in Brunei

AirAsia is interested to “do more” for its Brunei-based customers, including a possible third flight and a budget hotel in the Sultanate.

AirAsia CEO Dato’ Sri (Dr) Tony Fernandes, told the Borneo Bulletin in an interview, “We’d like to do freedom flights out of Brunei.”

However, he doesn’t think it’s realistic at the moment until “the Brunei government gives us more flexibility”.

He also recommended the nation’s national carrier, Royal Brunei Airlines, to concentrate more on their premium passengers as “not everyone wants to fly AirAsia” taking into consideration that some passengers prefer first class services.

“RBA should focus on that market and allow AirAsia to serve more people and bring more business to the economy,” he said and added that by allowing more flexibility would also encourage economic growth as more tourists would be able to visit the country thanks to cheaper flight fares.

He also said that the award-winning airline will try to provide more connectivity for Brunei and allow more individuals further access to other niche areas such as medical tourism. “If we can, we’ll do a third flight (to Kuala Lumpur) as it makes it more and more easy (for Bruneian customers).”

In addition to the cheap-fare airline, Dato’ Sri (Dr) Tony Fernandes is also the founder of the Tune Hotel that has been established in many countries, the latest being in London. Brunei, he added, will also have a budget hotel “real soon” as the CEO’s marketing team is currently “in discussion” with several parties here in Brunei and added “(We’ll) try to do it for BND$10,” which would be “possible, depending on the cost of the hotel”.

Commenting on Bruneian customers, he said: “I think they’re fantastic,” whilst adding that they have personally shared with him their appreciation of AirAsia and how “it’s made their lives more easier”.

“Sometimes we let them down with long delays etc but they’re very understanding and supportive.

“I’m very appreciative for the support and the genuine warmth we have received from Brunei,” he added.

ITE HCMC's SECOND TOURISM ALLIANCE AWARDS OPEN FOR ENTRIES

The Tourism Alliance Awards (TAA) is now open for entries. Into its second year, the TAA was conceptualised to celebrate and recognise the brightest tourism stars in Cambodia, Laos and Vietnam. The Awards aim to instill a greater sense of pride and achievement for tourism industry professionals and serves as due recognition for quality excellence within the tourism and hospitality industries in these 3 countries. Winners will be presented their awards at the ‘Vietnam Night’ on 30 September 2010.

The Awards available for this year include Airline of the Year, Restaurant of the Year, Spa Operator of the Year, Cruise Operator of the Year, Outbound Travel Operator of the Year, Inbound Travel Operator of the Year, Budget Hotel of the Year, Business Hotel of the Year, Resort Hotel of the Year and Luxury Hotel of the Year.

Amongst the new elements for TAA 2010 are the combination of Domestic and International Airline of the Year categories into the Airline of the Year. Also, new for this year is the Cruise Operator of the Year category. Also, there will be 3 Winners per category, Gold, Silver and Bronze Awards (where applicable). Entry submissions are available online at www.itehcmc.com/taa/awardsubmission.

As with ITE HCMC 2010, TAA is also organized by IIR Exhibitions, Vietnam National Administration of Tourism and HCMC Department of Culture, Sports and Tourism). The event is supported by Vietnam Tourism Association, Ministry of Tourism (Cambodia), Cambodia Association of Travel Agents, Cambodia Hotel Association, Laos National Tourism Administration, Lao Association of Travel Agents and Lao Hotel and Restaurant Association. For more information about Tourism Alliance Awards 2010 visit www.itehcmc.com/TAA.

For media enquiries, please contact:
Mr. James Chen
Marketing Manager
IIR Exhibitions Pte Ltd
Tel: +65 6517 6899
Email: james.chen@iirx.com.sg

Vietnam tourism revenue expected to reach $8.7 billion by 2013

With the growing investment and increase in the number of health tourists, the tourism sector in Vietnam is all set to post double-digit growth rate.

As per new research report “Vietnam Tourism Industry Forecast to 2012”, the tourism industry in Vietnam is set for stupendous growth in the coming years. Owing to the promotional activities of government to boost tourism and increase in the MICE tourism, the tourism receipts in Vietnam are expected to reach US$ 8.7 Billion by 2013 at a double-digit growth
rate since 2010.

The report has identified various factors that contribute to the tourism industry growth. For instance - rising disposable income and improving economy will play an important role in boosting the tourism receipts. Additionally, the 1,000th anniversary of Thang Long-Hanoi in combination with National Tourism year will affect the tourism industry in a positive manner. The number of different events in 2010 will help the industry to witness sustainable growth.

Moreover, the country is benefited from growth in the health tourism which has shown an increase of 30% (in terms of patients arrival) during 2009 against the previous year (2008). The report also discusses the emerging Cruise tourism industry that will raise the number of tourists in the coming period.

In addition, there are a lot of investments being made for the development of hotel and tourism industry. The country’s tourism industry accounted for 44.7% of the total FDI during January-November 2009. Moreover, major international players in the hospitality sector have also set up their base in the country. An overview of the different factors that may act as industry restraints has been studied in the report.

“Vietnam Tourism Industry Forecast to 2012” provides an extensive research and rational analysis along with statistical data of the tourism industry. The report contains thorough information of the current market trends, new developments and competitive landscape to enable clients better understand the market structure and its progress in coming years.

Most importantly, the report gives the industry forecast based on correlation of past drivers, challenges and opportunities for expansion. In this way, the report presents a comprehensive and coherent analysis of the tourism in Vietnam that will prove decisive for clients.

Sixth edition of ITE HCMC to be held at Saigon Exhibition & Convention Centre from 30 Sep – 02 Oct 2010

The sixth edition of International Travel Expo, Ho Chi Minh City (ITE HCMC) – the largest travel event in Vietnam, will be held from 30 Sep – 02 Oct 2010 in Ho Chi Minh City, Vietnam. The 3 day event offers exhibitors, buyers and visitors a great opportunity to explore Asia’s most authentic and exciting tourism potential from Cambodia, Laos and Vietnam under the unique ‘Three Countries One Destination’ concept.

With the ambitious Tourism Master Plans and policies backed by robust investment initiatives in infrastructure and facilities, tourism development and growth in the Mekong trio of Vietnam, Cambodia and Laos is entering a new era. As in the past five years, ITE HCMC 2010 will bring together regional and local exhibitors, international buyers and travel trade professionals to exchange growing business for inbound and outbound travel opportunities in Cambodia, Laos & Vietnam.

After five years at the Phu Tho Exhibition Hall, ITE HCMC 2010 is moving to a new venue, the Saigon Exhibition & Convention Centre (SECC). This international standard exhibition facility located in the heart of Phu My Hung New City will provide a more conducive environment for buyer seller networking and also allow for expansion of the event.

The ITE HCMC buyers program offers international buyers a once-in-a-year opportunity to discover new tourism products and meet with tour operators, travel agents and NTO’s from the 3 countries at one event. Despite a slowdown in the global tourism industry in 2009, ITE HCMC buyers programme attracted buyers from 21 countries including many new markets such as Canada, Hungary, Poland, Russia etc. During the course of the two day meeting schedule more than 2,600 appointments were completed. ITE HCMC 2010 has now opened

30 SEP – 02 OCT 2010 SAIGON EXHIBITION & CONVENTION CENTRE (SECC)
Registration for international buyers through its website www.itehcmc.com. Approved hosted buyers will enjoy complimentary airfare and accommodation during their visit.

ITE HCMC 2010 will also offer exhibitors, buyers and trade visitors’ extensive opportunities to network with key decision makers from provincial departments of tourism during the three day event. In addition to hosted events during the exhibition, the ASEAN Tourism Investment Forum 2010, the Tourism Alliance Awards and the ITE HCMC 2010 Golf Tournament will be organized to engage a wider range of interest groups from the tourism, travel and hospitality industry.

In addition to offering a great business exchange platform ITE HCMC will also be open to the general public on the last two days. For more information on how to participate, logon to www.itehcmc.com
For media enquiries, please contact:
Mr. Cheah Wai Hong
IIR Exhibitions Pte Ltd
Email: WaiHong.Cheah@iirx.vn

Phnom Penh is working to be ready for ATF2011

As I had the chance to visit Cambodia’s capital Phnom Penh at the beginning of May 2010, I went to examine and visit some official hotels, which will be hosting buyers and international media during the upcoming ASEAN Tourism Forum (ATF) during January 15-21, 2011.

ATF is a co-operative regional effort to promote the Association of Southeast Asian Nations (ASEAN) region as one tourist destination. This annual event involves all the tourism industry sectors of the 10 member nations of ASEAN: Brunei, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand and Viet Nam. Thus, the hosting of ATF is rotated among the member countries each year. ATF2011 marks the 30th anniversary of this event since its inauguration in Malaysia in 1981 and will be under the theme of "ASEAN - A World of Wonders and Diversity.”

It is projected that Cambodia will welcome over 1.600 delegates, which includes 400 international buyers and 100 international media. As Cambodia has already successfully hosted ATF in Phnom Penh in 2003, the Ministry of Tourism is honored for Phnom Penh to be chosen once again to host the event. There has been a lot of development in infrastructure and facilities since then and TRAVEX (Travel Exchange), the main happening during ATF, will be held at the newly built Diamond Island Convention and Exhibition Center.

TRAVEX is a trade-only mart designed to offer opportunities for sellers of ASEAN travel products to meet buyers from around the world through scheduled appointments. It is also an ideal platform for buyers to gather the latest information on ASEAN tourism products and services, establish new business contacts and learn about the tourism trade in the region.

Located along the Mekong-Bassac River, in the heart of Phnom Penh, “Diamond Island” covers an area of 100 hectares. In 2006, the Khmer-Canadian Oversea Cambodia Investment Company (OCIC) signed an agreement with the government of Phnom Penh to develop and manage the island.

Diamond Island will consist of not only tourism areas, but will also have shopping malls, 5-star hotels, an Expo center, villas, flats, offices, schools, hospitals and an impressive 333 meter high tower, from which everyone will be able to have a 360-degree panoramic view of Phnom Penh.

As the newest hotel “NagaWorld” is just a stone-throw of this ambitious Diamond Island City, I started my survey there on May 1 and was welcomed by Mr. Huot Dara, Manager Sales & Marketing, who introduced me to the official hotel of ATF2011.

NagaWorld Cambodia (www.nagaworld.com) is a first-class hotel and casino entertainment complex, which is quickly becoming a key landmark in the heart of Phnom Penh, overlooking the mighty Mekong River and Samdech Hun Sen Park, within easy access to the Royal Palace, National Museum and the Independence Monument. With a multi-faceted 8-storey wing dedicated to entertainment, such as public gaming halls and karaoke lounges, the hotel complex offers 525 deluxe rooms and suites in its 14-storey hotel wing and a dedicated Spa, where it is possible to get a real Khmer traditional massage. In an annex building behind, there are plans to have a 5-storey car park with a rooftop swimming pool.

For one night I tried a guestroom on the 10th floor and was overwhelmed by the superb view over Chaktomuk, the four faces of the Mekong River, as well as the low profile of the city. The room had all modern facilities, such as broadband Internet access, in-room safe, LCD TV, and a convenient bathroom. The hotel offers five restaurants, such as the Bistro Romano Italian, Korean Grill, Chopstick Noodle House, Le Gourmet French, and the Pangea Fusion Restaurant. Also, there is the Aristocratic Wine & Cigar Bar and the sophisticated Darlin Darlin Club Lounge, where it is no problem to feel at home. Needless to say that there is a state of the art ballroom, which easily can accommodate 1.600 people, an auditorium and five fully equipped meeting rooms.

My next stop and 3-night stay was in the 410-room Phnom Penh Hotel (www.phnompenhhotel.com), which is also an official hotel of ATF2011 and managed by Thailand-born Khun Pheerasit Kanthiwang. The hotel is located at No 53, Monivong Boulevard, and in walking distance to the important landmark of Wat Phnom. Also within walking distance are a myriad of French colonial mansions and a wealth of shopping places and markets waiting to be discovered.

At the moment, the hotel is in the midst of a renovation that will swallow more than 100.000USD. Famous are its daily food and beverage activities, such as the Palm View Cafe for breakfast, lunch and dinner, Hugo’s Grill offering a wine and steak promotion, Coffee Corner with bakery or pastry, and Pool Side with a sandwich promotion. Last not least, Zenith Lounge features a popular Philippine music band entertaining the guests until midnight. There are also massage & spa facilities and a modern Health Club. I’m sure that the hotel will be fully booked, when ATF2011 is in town.

Other official hotels of ATF are the following (in alphabetical order):
The Almond Hotel (www.almondhotel.com.kh) is designed and constructed in a contemporary Khmer style and equipped with modern facilities to help the tourist relax and plan the stay. Guests visiting for business can continue their work in comfort. The hotel offers free internet access in all guest rooms and common facilities.

The Cambodiana Hotel (www.hotelcambodiana.com) offers a new concept in exclusive, luxury accommodation for leisure or business travelers in search of privacy, relaxation and recreation. The luxury hotel has 234 rooms and suites with excellent views of the Royal Palace or the mighty Mekong River.

The Himawari Hotel (www.himawarihotel.com) is located in the heart of the vibrant city of Phnom Penh and provides easy access to embassies, government ministries and historic sites. Self-contained apartments, most with magnificent views of the Tonle Sap River, are perfect for short or long stays. The hotel's well-known Oyster Restaurant and Bar serves Eastern and Western cuisine. There is a comprehensive range of facilities, such as the on-site Fitness One Health Club, including outdoor jacuzzi, swimming pool, tennis court and a dance studio.

The Imperial Garden Villa & Hotel (www.imperialgarden-hotel.com) is cooled by river breezes just minutes away from Phnom Penh bustling riverfront area.

InterContinental Phnom Penh (www.ichotelsgroup.com/intercontinental) is located in the business district overlooking the spectacular panoramic view of the city with an extensive choice of meeting, dining and leisure options. Its 346 rooms blend contemporary and traditional design, featuring clean, modern lines with delicate motifs of ancient Khmer art.

Raffles Hotel Le Royal (www.raffles.com) owns a unique combination of Khmer tradition, Art Deco and French colonial architecture, since its doors were opened in 1929. The legendary Raffles experience is enhanced by gracious Cambodian staff, anticipating every need with grace and genuine warmth. Try the most famous Elephant Bar.

The Sunway Phnom Penh (www.phnompenh.sunwayhotels.com) is located in the city center and offers 138 spacious guestrooms and suites with own high-speed broadband Internet access. Seating capacity of its eleven meeting rooms varies from 50-270 people. Surrounded by lush greenery amidst colonial buildings, the hotel is in a walking distance to the riverfront and major shopping centers.

The Sofitel Phnom Penh Phokeethra (www.sofitel.com) will be blending Asian and European design elements, when it opens in October of this year. The 202 rooms and suites will lavish you with luxurious and high-tech facilities.

When I left Phnom Penh again on May 5 for Siem Reap by bus, I was very upbeat about the speed of developments in Phnom Penh, which is not only the biggest town along the mighty Mekong River in Southeast Asia but also a cosmopolitan metropolis to come. Surely, the town is working to be ready for ATF2011.

For further information, please go to www.atfcambodia.com or contact GMS Media Travel Consultant Reinhard Hohler by e-mail: sara@cmnet.co.th

UN World Tourism Organisation (UNWTO) Secretary General Dr. Taleb Rifai makes first official trip to Cambodia

Secretary general of UN World Tourism Organisation makes first official trip of his tenure and warns that ecotourism needs governmental support to take root

Sustainable tourism that promotes and protects environmental values forms the future of sector, and those who ignore its importance will struggle to compete, a leading official from the United Nations’ tourism body said Thursday.

“I can assure you that the destinations that do not position themselves as responsible sustainable destinations will be left behind very soon,” UN World Tourism Organisation (UNWTO) Secretary General Taleb Rifai told industry delegates at the NagaWorld Hotel and Casino in Phnom Penh.

In his first official visit to any country since becoming Secretary General in January, Taleb Rifai said sustainable tourism was one of three key challenges – the other two being job creation and poverty alleviation – that the industry needs to keep addressing in order to reach its full potential as a support to the economy.

Comparing climate change to the economic crisis of 2009, he said that those who developed tourism while respecting environmental concerns would see their businesses benefit.

“Travellers are going to be demanding on this – it’s part of being a good citizen. You’re going to see tourists going to more destinations that adopt sustainable practices. It’s going to be good for business,” he said.

Cambodia’s Minister for Tourism Thong Khon said in his welcoming speech to Taleb Rifai that the government had already made ecotourism, together with community tourism and agrotourism, a priority.

He pointed to initiatives such as the Clean City, Clean Resort, Clean Service competition.

“We hold the Clean City contest in an attempt to enhance environmental beauty, hygiene and to promote the protection of the environment in both the cities and provinces,” he said.

However, he said there is more the government plans to do.

“Using the seven basic strategies and key indicators of the UNWTO, we will prepare an in-depth strategic plan of Cambodia, post-crisis, in order to achieve a green economy.

“With 2010 as our starting point, we will aim to create in Cambodia more sustainable, quantitative, cultural and natural tourism by 2015,” Thong Khon said.

Taleb Rifai said tourism is the third-largest industry in the world, surpassing food and energy and many other traditionally important industries.

However, he said, it is sometimes negatively affected by decision-makers who do not appreciate its full effectiveness in helping the economy.

“There are also clear signs for an increased appetite to impose taxes on the industry. This is still seen as a standalone industry and very little public acknowledgment and awareness as to how much damage can be done if this industry is not supported,” he said.

On the part of tourism groups, he encouraged them to pitch their services as a key pillar of the economy.

“Unless we link it [tourism] to poverty alleviation, environmental responsibility, and to job creation then it will continue to be a standalone industry that is under-recognised and under-utilised,” he said.

“It is the without doubt the largest transfer of wealth and funds from those that have it to those that don’t have it,” he said.

He said that UNWTO projected that by 2020 up to 1.6 billion people will be “crossing borders every year – and the market share is moving in the direction of Asia”.

source:ppp

The Trail of Civilization 2010 reached Siem Reap in Cambodia

Having received an invitation from the Organizing Commission of the Trail of Civilization (TOC) and Performance 2010 to participate in the opening of the event to be held on April 28 at the Bayon Temple, Siem Reap Province in Cambodia, I decided to reach Siem Reap overland from Chiang Mai.

I left the Northern Thai town of Chiang Mai on April 25 at 16.15 with a VIP bus from Nakhon Chai Air to Surin (893Baht). On its long way to the Northeast of Thailand (I-San) the bus stopped in Lamphun, Lampang, Denchai in Phrae Province, Uttaradit, Phitsanulok (for dinner), Chaiyaphum (for breakfast) and Buriram to reach Surin on 6.30 in the morning. Already twenty minutes later, there left a minibus from the bus station to the Chong Chom/O’Smach international border of Thailand and Cambodia (60Baht). I went across the border, where there is a visa on arrival service (20USD for a tourist visa).

While walking into the Cambodian casino place of O’Smach, I was approached by a taxi driver to take me directly to Siem Reap, which is located some 220km away. The taxi’s cost was 2,000Baht and as there was another foreigner waiting nearby, we shared the taxi accordingly. At 9.00, we left O’Smach on a dusty road along the Dang Rek mountain range to Anlong Veng some 80km away, where a sealed asphalt road heads towards the south. The landscape looked like a desert with only a few houses along the road, as the country was in the midst of a drought. At 11.00 we reached Kbal Spean, where mountainous terrain allows a sacred spring to originate the Siem Reap River. Also, we passed Banteay Srei to reach Siem Reap just before midday.

I checked in at the Sokha Angkor Resort, which is strategically located in the heart of Siem Reap on National Road No.6 in walking distance to the Old Market. The five star internationally luxury resort offers 276 rooms & suites. I was luckily invited to get a complimentary room with a private balcony overlooking the Khmer-style saltwater swimming pool featuring a cascading waterfall. Other services of the resort include wireless Internet access, The Lotus all day fusion cuisine restaurant and Le Chanthou fine dining restaurant, Takezono Japanese Restaurant, Champa Lounge and Irish Pub. Needless to say that the resort is recommended for its superb meeting and convention facilities, including the 16-room Jasmine Spa, a gymnasium and beauty salon (see at www.sokhahotels.com).

In the evening, there was an entertaining dinner reception at the poolside of the Sofitel Angkor Phokeethra Golf & Spa Resort, presided over by Samdech Chaufea Veang Kong Som Ol, Deputy Prime Minister, Minister of the Royal Palace and Chairman of the 4th Trail of Civilization.

In 2006, tourism ministers from six countries, namely Cambodia, Indonesia, Lao PDR, Myanmar, Thailand and Viet Nam, declared a common objective on cultural tourism promotion that has been manifested in the Borobudur Declaration and the Borobudur Plan of Action. This ongoing cooperation is referred to as the Trail of Civilization (TOC) and its 4th one has arrived this year in Siem Reap, Kingdom of Cambodia.

During the 2nd Meeting of Senior Officials of TOC on cultural tourism cooperation on April 27 at the Angkor Century Resort & Spa, there was a discussion on the draft of the Siem Reap Roadmap for cooperation of TOC 2010-2015. Mr. Tith Chantha, Director General for Tourism, Cambodian Ministry of Tourism, and Mr. Sapta Nirwandar, Director General, Indonesian Ministry of Culture and Tourism, chaired the meeting, while in the afternoon of April 27 there was a business forum on cultural tourism promotion. Actually, the sites of TOC to get promoted are the following: Angkor in Cambodia, Borobudur in Central Java, Indonesia, Luang Prabang in Lao PDR, Bagan in Myanmar, Ayutthaya in Thailand, and last not least, Hue in Viet Nam. Also, there were panel discussions on Cultural Heritage Conservation and Linkage, Community based Tourism, Airport Management and Capacity, as well as on Cultural Tourism Cooperation.

The highlight of TOC was certainly the performance of the great Buddhist tourism festival of Visakhbochea Day (Buddhist Era 2554) at Angkor’s Bayon Temple on the full moon night of April 28. Presided over by H.E. Mr. Sar Kheng, Deputy Prime Minister, Minister of Interior, and Lok Chumteav Bun Rany Hun Sen, the Bayon Temple at Angkor Thom was completely lighted and monks and nuns held candles in front. The art performance included scenes of Prince Siddharta’s Birth (by Myanmar), Prince Siddharta’s Marriage (by Indonesia), Prince Siddharta’s four encounters (by Thailand), Prince Siddharta’s becoming a monk (by Viet Nam), Prince Siddharta’s accepting of rice (Lao PDR) and Prince Siddharta’s gaining enlightenment (by Cambodia). A heavy downpour was in order.

TOC officially ended on April 29 with the 2nd Ministerial Meeting at Sofitel Angkor under the chairmanship of H.E. Dr. Thong Khon, Cambodian Minister of Tourism, and H.E. Mr. Jero Wacik, Indonesian Minister of Culture and Tourism. All the attending ministers tasked the tourism officials of the Borobudur declaratory countries to work closely with the private sector to work out a strategic program, which offers cost effective tour packages and inter-TOC linkages by air, land and sea. To implement the Siem Reap Roadmap for cooperation of TOC 2010-2015, each member country will establish a working group of cultural tourism.

Finally, it was announced that Lao PDR is hosting the next TOC event and meetings in Luang Prabang in October 2011. Also, there was an environmental tree planting ceremony in Angkor near the waterwheel at the Siem Reap River, a golf competition, and another dance performance at the Bayon Temple with artists from Cambodia, Brunei, China, India, South Korea, Malaysia and Philippines.

Covered by GMS Media Travel Consultant Reinhard Hohler

Mekong Tourism Forum in Siem Reap was well received and constructive

Some 170 delegates, including 20 media, from the public and rivate sector met at the Angkor Century Resort & Spa in Siem Reap on may 7-8, 2010 to revive the spirit of the Mekong Tourism Forum (MTF), which was annually held in the past from 1996 to 2005. After a lapse of five years, the successful MTF re-emerged under the theme “New Roads, New Opportunities” and was well received and constructive.

It was up to H.E. Dr. Thong Khon, Tourism Minister of Cambodia, to give the closing remarks of the two-day forum on the evening of May 8 and co-host a farewell gala dinner together with Bangkok-based Mr. R. J. Gurley, Director of the USAID-funded ASEAN Competitiveness Enhancement (ACE) Project. The money to finance the new MTF was mainly provided by the ACE Project - apart from the Cambodian Ministry of Tourism and the Mekong Tourism Coordinating Office in Bangkok with its Executive Director, American Mason Florence, who facilitated the forum accordingly.

The six participating Greater Mekong Sub-region (GMS) countries, namely Cambodia, China (Yunnan and Guangxi), Lao PDR, Myanmar, Thailand and Viet Nam, which are also part of ASEAN, are well-known in the region for their cultural diversity and common hospitality. Mrs. Shireen Lateef, who represented the Asian Development Bank (ADB), mentioned in the opening remarks of the forum that ADB is pleased to be an active partner of the GMS countries in providing financial and technical assistance to pursue a strategic roadmap for sub-regional cooperation in the tourism sector. The focus is especially on marketing and product development, human resource development, heritage conservation, pro-poor development, and the development of tourism-related infrastructure.

While H.E. Kousoum Saroeuth, Secretary of State, Cambodian Ministry of Tourism, wanted to promote the GMS countries as a single destination, Mr. Greg Duffell, CEO of the Pacific Asia Travel Association (PATA), saw the hub of the GMS in Bangkok, Thailand. In both cases the “Bridging of the Mekong River” has a high priority and is a very welcomed investment opportunity.

There was a panel discussion called “Responding to Changing Markets” moderated by Mr. Ludwig G. Rieder, Director of Asia Pacific Projects, where representatives of the six GMS National Tourism Organizations (NTO) updated the delegates on tourism statistics and promotional budgets. It seems that Myanmar is doing well and has just introduced a visa on arrival service for all
international tourists. Also, there was a MTF welcome dinner at the FCC Angkor in Siem Reap.

In the opening session of the second day of the forum, two GMS tourism pioneers came to word, namely Lim Neo Chian, former CEO of the Singapore Tourism Board, and Luzi Matzig, CEO of Asian Trails from Bangkok. Both men told about their overland travel experiences by crossing problematic borders on roads less traveled. Mr. Matzig even mentioned his most impressive travel tour some 12 years ago from Kunming in China’s Yunnan to Kathmandu in Nepal.

Some other panel discussions followed on Pioneering Tourism Products, Community-based Tourism, Sustainable Tourism, and last not least on The Road Ahead. Two trends were highlighted: On-line travel and inter-regional travel are the future.

Last not least, Mr. Sounh Manivong, Director General of the Planning and Cooperation Department, Lao National Tourism Administration, announced that the next Mekong Tourism Forum is to be held in Pakse, Champasak Province, Lao PDR, on May 5-7, 2011. Anyway, there is enough time to build up on the lessons learnt.

Some recommended new tourism products, which were exhibited in some GMS Travel Expo booths in the lobby area of the hotel, are worth to get mentioned (in alphabetical order):

1. Angkor National Museum, Siem Reap, Cambodia (www.angkornationalmuseum.com)
2. Angkor Village Hotel Resort & Spa, Siem Reap, Cambodia (http://www.angkorvillage.com/)
3. Eastern Plains Landscape, Mondulkiri Province, Cambodia (www.panda.org)
4. Eco-Tourism in Ratanakiri Province, Cambodia (Contact by telephone: 012658824)
5. Isanborei Community by GTZ and Khiri Travel, Thailand (www.samborpreikuk.com)
6. Mechrey Natural Tourism, Siem Reap, Cambodia (www.mechreytonlesap.com)
7. Mekong Discovery Trail, Linking SNV pro-poor tourism in Lao PDR and Cambodia
(Please contact Mr. Thavipeth Oula in Vientiane, Lao PDR, by e-mail (thaviphet@yahoo.com)
8. Mystical Myanmar FAM Trips 2010 (www.myanmar-tourism.com)
9. Nest Angkor Cafe Bar (Restaurant) in Siem Reap, Cambodia (www.nestangkor.com)
10. Vietnam Marine Tourism (www.vietnamtourism.com)
11. VLK Royal Tourism Company, Phnom Penh and Siem Reap, Cambodia
(www.vlktravel.com)
12. Yunnan Travel Guide (www.cnta.gov.cn)

Finally, I want to say thank you to Mr. Philip Set Kao, General Manager of Borei Angkor Resort & Spa, Siem Reap, Cambodia, for his kindness and hospitality to supply a complimentary room during the time to cover and attend the Mekong Tourism Forum 2010.

The palace-like Borei Angkor Resort & Spa is nestled along National Road No.6 leading to Phnom Penh and is surrounded by a lush tropical garden. Its 188 spacious rooms feature wooden floors and private balconies overlooking the 30m long swimming pool. Each room is equipped with Hi-speed Internet connection.

Alternatively, you can use the business center in the lobby for Internet services. Cambodian culture dominates and a taste of Royal Khmer Cuisine is a must. Other facilities in the resort offer the separate Mutita Spa, Borei Cafe for breakfast, lunch and dinner, Bakong Lounch, Horizon Blue Pub, as well as the elegant Bokor Ballroom for weddings and MICE services. The 5-star resort is
prized with a recent award of excellence by the Studiosus Travel Company in Munich, Germany. For reservations, please go to: www.boreiangkor.com

Covered By GMS Media Travel Consultant Reinhard Hohler.

Mekong Tourism Forum 2010 Opens in Cambodia

The Mekong Tourism Forum opened today in Siem Reap, Cambodia, with private and public sector tourism representatives gathering to assess the opportunities arising from the new road corridors that are opening up the Greater Mekong Sub-region (GMS).

In his opening remarks to over 170 attendees at the opening session today, H.E. Kuosuom Saroeuth, Secretary of State, Ministry of Tourism, Cambodia, said: "The Mekong Tourism Forum represents an inclusive, cooperative effort to encourage both public and private sector participation to represent the GMS as a single destination. We hope to expand our marketing networks, promote the GMS, and its stakeholders, and pool our collective resources to create synergy between the six countries of the region."

The Secretary of State told forum delegates that Asia and the Mekong region were pulling the travel industry out of its recent recession. He pointed out that Cambodia's international visitor arrivals grew in 2009 compared to 2008.

The focus of the forum will be on the benefits to tourism that occur from new road corridors linking the region. The GMS countries, Cambodia, Laos, Myanmar, Thailand, Vietnam and the southern Chinese provinces of Yunnan and Guangxi, chose the theme "New Roads, New Opportunities" to pinpoint the challenges and opportunities facing tourism in the region.

"The time is right for inspirational and innovative cross-border tourism ideas that utilise the new road links," said Mekong Tourism Coordinating Office (MTCO) Executive Director, Mr Mason Florence. "We're moving from infrastructure provision to promotion and protection in the GMS. That's why the Mekong Tourism Forum will become an annual event again."

During the two-day forum, delegates will also hear from Mekong region governments about their plans for cooperation in tourism. Officials will update the audience on visa regulations, airport developments, border crossing changes, and new policies and incentives for the industry.

Apart from the Cambodian Ministry of Tourism and the MTCO, financial support for the Forum is being provided by the USAID-funded ASEAN Competitiveness Enhancement (ACE) project

ACE Director Mr R. J. Gurley told delegates that USAID would continue to work with tourism partners to increase cross-border exchanges of people, goods and services in the ASEAN region, which is striving to become a fully integrated economic community by 2015.

"ASEAN has identified responsible tourism as a priority sector for growth and greater integration in ASEAN and Mekong countries," said Mr Gurley. "The ACE Project is exploring how we can enhance the tourism industry's integration and competitiveness at the regional and sub-regional levels."

The Asian Development Bank wants to see new small and medium-sized tourism businesses creating wealth for the sub-region. "Our aim is for responsible community-based tourism enterprises to develop along and near the road corridors," said Christine Jacquemin, the MTCO Sustainable Tourism Development Project Coordinator, a position supported by the ADB. "New businesses may be small, but they can do a great job to diversify attractions and bring in money outside the major destinations."

Leading tour operators, hotel companies, airlines and development organizations are attending the Mekong Tourism Forum 2010 along with tourism officials.

During the forum at the Angkor Century Resort & Spa in Siem Reap, panel discussions are being held on "Pioneering Mekong Tourism Products," "The Path to Community-based Tourism," "How Sustainable Tourism Can Drive Profit," and "The Road Ahead".

For the full program showing all speakers, visit:

http://mekongtourismforum.org/site/forum/programme/

For further information email to: mtf@mekongtourism.org or call the Mekong Tourism Coordinating Office at: (+66) 2-612-4150.

About the Mekong Tourism Forum
The Mekong Tourism Forum provides a cooperative platform for stakeholders in the tourism industry to discuss the development, marketing and promotion of travel to, from and within the Greater Mekong Sub-region (GMS). It is an inclusive, interactive and results-oriented opportunity aiming to encourage public and private sector participants to work together to represent the GMS as a single destination.

The Pacific Asia Travel Association (PATA) organized the first Mekong Tourism Forum in 1996 and led it for 10 consecutive years. The hosting of this influential annual event rotated among destinations within the GMS until 2005, and in the years following private sector initiated events continued to work towards the forum's goals. The Mekong Tourism Coordinating Office will revive the forum in 2010.

About the Mekong Tourism Coordinating Office
The Mekong Tourism Coordinating Office (MTCO) is an intergovernmental body uniting the national tourism organizations (NTOs) of the six-nation Greater Mekong Sub-region (GMS). It is tasked with fostering the sustainable development and promotion of travel within the region, and marketing the GMS as a single destination under the 'Mekong Tourism' brand. Website: www.MekongTourism.org

Media queries: Mr. Ken Scott ken@scottasia.net
ScottAsia Communications
(Media relations on behalf of Mekong Tourism Coordinating Office)

AirAsia celebrates its maiden flight to Mumbai

Picture: (left to right) Mr. Manoharan, Director of Tourism Malaysia, Mumbai, Azran Osman Rani, C.E.O of AAX, Encik Wan Zaidi Wan Abdullah, Consul General of Malaysia, Dato' Sri Dr. Tony Fernandes, GCEO of AirAsia Berhad, Ms. Kathleen Tan, Regional Head of Commercial flanked by AirAsia flight attendants

The World’s Best Low-Cost Airline, AirAsia celebrated its inaugural flight to Mumbai from Kuala Lumpur today signifying its foray entry into Western India. Marking a major tourism and economic coup for both countries, commencing today AirAsia will be servicing the Kuala Lumpur – Mumbai route between the Low Cost Carrier Terminal and Chhatrapati Shivaji International Airport with 4 direct flights weekly through its low cost, long haul affiliate, AirAsia X.

The A330 aircraft deployed for the Mumbai – Kuala Lumpur route, took off on-time at 9:20 am (GMT+8) and touched down at 12:00 noon IST in Mumbai. The momentous event was kicked-off with a traditional Indian welcoming dance for the Malaysian entourage at the Hyatt Regency Hotel. The event was attended by Dato’ Sri Dr. Tony Fernandes, Group CEO of AirAsia and Founder of AirAsia X, Azran Osman Rani, CEO of AirAsia X, Kathleen Tan, Regional Head of Commercial joined by Wan Zaidi, Consulate General of Malaysia, Mumbai, Mr. Manoharan, Director of Tourism Malaysia, Mumbai and Ms. Sujata Thakur, Regional Director India Tourism Mumbai (Maharashtra).

Dato’ Sri Tony Fernandes, Group CEO of AirAsia and Founder of AirAsia X said “We are thrilled to start this much-awaited service to Mumbai today and provide the people of this magnificent city with unrivalled low-fare flights to Kuala Lumpur, the Gateway to ASEAN and beyond. AirAsia, the World’s Best Low-Cost airline, is determined to help in enhancing the tourist and commercial links between India and Malaysia. Mumbai is our sixth destination city in India, after Trivandrum, Kolkata, Chennai, Kochi and Tiruchirappali,”

“At AirAsia, 2010 is fast becoming the Year of India. We started out by establishing our strong presence in the ASEAN region (the Association of Southeast Asian Nations), followed by our vast expansion into China. With AirAsia X, our low-cost, long-haul affiliate, we reached further – to Australia and the United Kingdom. AirAsia has a strong domestic high frequency network that enables the people from India to connect to Malaysia and visit beautiful places like Langkawi, Sabah, Sarawak and tap on our incredible network using Kuala Lumpur as a gateway to the many points served by AirAsia to destinations such as China, Bali, Phuket, Australia, London and many more. Moving forward, we are also looking at introducing flights from Bangkok to this vibrant city later in the year”, concluded Tony.

Mrs. Sujata Thakur, Regional Director, India Tourism, Mumbai said “On behalf of Ministry of Tourism, Government of India we welcome Air Asia, a low cost airline for starting operations to Mumbai. I am sure with its arrival to Mumbai we will see increased tourist inflow from Malaysia and other ASEAN Countries to Mumbai and its adjoining regions. With Air Asia’s operations from Mumbai the Indian passengers will also benefit. As it will lead to increase travel opportunities not only for Malaysia but other ASEAN Countries as well.”

This new service to Mumbai will not only complement AirAsia’s aggressive growth in India but also feed more traffic into both countries. In addition to that, this timely service is in accordance with Malaysia’s Prime Minister’s call on strengthening the bilateral relations between the two countries. AirAsia is supporting this by liberalizing air travel with its undisputed low-fares to further boost tourism, trade and investment between the two countries and opening-up the market to the world. More importantly, more people will enjoy greater reach to Asean and beyond destinations with greater ease with AirAsia’s unrivalled low fares.

Guests flying on this new route will have the chance to experience the new comfortable ‘flatbed Premium seats’ on the brand new A330 aircraft. The flatbed seats are standard business class specifications of 20” width, 60” pitch and stretches out to 77” in full recline position. The seats feature universal power sockets, adjustable headrests and built-in personal utilities such as tray table, drink holder, reading light and privacy screen. The new improvement is set to distinguish the world’s most successful low-cost long-haul airline as a distinctive leader in the market, further bolstering the brand as the advocates of innovation and excellence.

Mumbai, which was previously known as Bombay is a major metropolitan city of India and is the home to the Bollywood stars. It is the state capital of Maharashtra . Mumbai city is known as the business capital of India, it being the country's principal financial and communications centre. There are myriad of interesting places to visit in Mumbai which include the colonial structures, the beaches, museums, and the art galleries along with the colorful and busy streets comprise the major tourist attractions in Mumbai, India.

The edifices and the colonial structures that adorn Mumbai speak of the grand and glorious history of the city. The Gateway of India, the Elephanta Caves, Prince of Wales Museum, Marine Drive, Haji Ali’s Tomb, Victoria Terminus, and Film City are amongst the must visit places of Mumbai. To mark the celebration, AirAsia is offering an amazing low fare from as low as RM 0.08 sen* for travelers from Mumbai – Kuala Lumpur.

To add value, AirAsia, under its one stop travel portal - AirAsiaGo at www.airasiago.com is also offering some great online hotel deals to stretch the dollar where guests can choose their holiday lodgings from over 70,000 hotels, tour packages and ground transfers. Guests are also encouraged to purchase food, baggage online to enjoy more discounts and savings through www.airasia.com.

Flight Schedule KUALA LUMPUR – MUMBAI - KUALA LUMPUR
Flights From Departure/ Arrival --- Flight No. ---- Frequency
Kuala Lumpur to Mumbai 09:20 / 12:00 D7 2516 Tuesday, Thursday, Saturday & Sunday
Mumbai to Kuala Lumpur 13:20 / 21:00 D7 2517 Tuesday, Thursday, Saturday & Sunday

Jointly, the AirAsia Group will have a total of 148 flights weekly to the various points in India which include Tiruchirappalli, Hyderabad, Kolkata, Kochin, Trivandrum, Bangalore, Mumbai, New Delhi, Chennai (to Kuala Lumpur and Penang).
* Fare shown is for one-way travel and excluding airport tax

For more information, please visit www.airasia.com

Myanmar Launches Tourist Visas on Arrival

Myanmar's budding tourism industry has received a boost with its military government allowing visas on arrival.

Tourist visas, which are normally arranged days in advance at an embassy abroad, will be now be available at international airports in Mandalay and the biggest city, Yangon, said Tin Tun Aung, secretary of the Myanmar Travel Entrepreneurs Association.

The cost of the visa will be $30 and would be valid for 28 days.

Although Myanmar is rich in jungles, beaches and mountains and is dotted with hundreds of golden Buddhist temples, its tourism industry remains largely undeveloped.

Total tourist arrivals in Myanmar during for the fiscal year 2009-2010 stood at 300,000, compared with 255,288 for the same period a year earlier. Some 315,536 people traveled to Myanmar in the 2005-2006 period, official data showed.

Myanmar's government plans to hold its first election in two decades some time this year and is on a drive to privatize numerous industries, including shipping and air travel, to attract more foreign investment, which has been restricted by Western sanctions on the regime.

Cambodia's first Royal Plowing Ceremony was performed in Siem Reap

According to media sources in Siem Reap, Cambodia on Sunday held the first Royal Plowing Ceremony at Lean Chul Damrei near Angkor Wat Temple in more than four decades.

Mr. Chea Kean, Deputy Secretary General of the Committee for National and International Festivals, said that such Royal Plowing Ceremony was performed for the first time in 1967 under then King Norodom Sihanouk, and the ceremony held here on Sunday was now the second one.

Normally, the Royal Plowing Ceremony is held annually at Veal Meru near the Royal Palace in Phnom Penh, but Mr. Chea Kean said that this year the government had decided to hold it in Siem Reap Province as a link to the "Trail of Civilization" event during Visakh Bochea Day that was highlighted on April 28 at the Bayon Temple area.

Presiding over the Royal Plowing Ceremony was King Norodom Sihamoni, son of retired King Norodom Sihanouk, and many government officials including Heng Samrin, President of the National Assembly, other senior officials, diplomats and at least 100,000 onlookers from various parts of the country participated, including foreign tourists.

Prince Sisowath Vochiravuth, and Princess Norodom Rasmei Pornita were acting as the main plowers at the ceremony on Sunday, and were accompanied by Sou Phirin, Governor of Siem Reap Province.

The ceremony marks the start of rainy season that begins in May and to end in October.

When the procession of the ceremony began Sunday morning, seven trays with rice, sesame, water, corn, beans, grass, and rice wine were put in front of two royal oxen and royal astrologers make predictions based on what and how much amount of the food and drinks taken by the two oxen. As two oxen ate only corn and bean, Korng Keng, Chief of Royal Astrologers predicted for the year 2010 that Cambodian farmers will enjoy a good harvest with corn and bean as well with other crops.

Each of the seven food and drinks has a different meaning and most of them have a good sign as long as those two oxen had eaten or drunken, except rice wine and grass that will signify a bad prediction.

To drink rice wine means theft and robbery, while eating grass means that insects will disrupt the crops.

Cambodia is an agrarian country with rice and other crops as the main export to other countries. In the neighboring Kingdom of Thailand the Royal Plowing Ceremony will be held in Bangkok on May 9.

A Cambodian royal astrologer predicted Sunday at one of the ancient temples in the Angkor Wat complex that Cambodia will have ''good'' agricultural crops this year.

Astrologer Korng Keng told a crowd of tens of thousands at Lean Chul Damrei Temple in Siem Reap Province that the country's crops, especially corn and beans, will be ''good.''

He made the prediction at a ceremony to mark the beginning of the rainy season in Cambodia, drawing his conclusions from the results of the Royal Plowing Ceremony.

The ceremony in Siem Reap is the first since 1967 when then Crown Prince, later King, Norodom Sihanouk presided over the plowing.

This year, Sihanouk's son King Norodom Sihamoni watched over the traditional welcome to the growing season along with thousands of government officials, diplomats, foreign visitors and Cambodians.

The ceremony is usually held annually near the royal palace in Phnom Penh at the start of the planting season.

But Thong Khon, minister of tourism, said the ceremony was in Siem Reap this year because the timing coincides with the first great Buddhist tourism event ''The Trail of Civilization and Art Performance'' at Angkor Wat in which more than 100,000 participants, including those from nine other countries in the Association of Southeast Asian Nations plus China, Japan, South Korea and India.

It is also being used to attract more tourists to Angkor Wat.

Tourism is Cambodia's second-largest income earner after the garment sector and Angkor Wat is the main target for foreign tourists in Cambodia.

According to government statistics, despite a decline in tourism worldwide because of the global economic crisis, Cambodia achieved an increase of 1.7 percent in foreign arrivals last year to 2,161,577.

And in the first three months of 2010, 683,692 international tourists visited Cambodia, an increase of 9.87 percent from the same three months last year.

In the Royal Plowing Ceremony, seven golden trays -- holding rice, corn, beans, sesame, grass, water or rice wine -- are laid out for a pair of royal oxen and predictions for the coming growing season are made from the choices made by the oxen when they reach the trays.

This year, the oxen ate most of the corn and beans, indicating Cambodian farmers will have ''good'' crops at least for these two products in 2010.

According to the royal astrologer, if the oxen eat the grass it means bad luck for farmers because insects may attack the crops.

If they drink the rice wine it means turmoil, fighting or robbery in the country.

But this year, the oxen ate no grass, rice or sesame and drank no water or rice wine.

Drinking water indicates lots of water for cropping, while eating sesame indicates a big harvest.

Last year, when the oxen ate all the corn and beans, Korng Keng predicted ''quite good crops'' for Cambodian farmers.

And Cambodia produced about 7.3 million tons of rice in 2009, leaving a surplus of nearly 3 million tons for export.

Chan Sarun, minister of Agriculture, Forestry and Fisheries, recently said Cambodia is expected to become one of the world's major rice exporters when a long-term plan to increase land under rice cultivation to 3.5 million hectares from the current 2.6 million hectares is complete.

Rice production then is estimated to reach 12.25 million tons annually.

Escape to beautiful Zhangjiajie with Samantha Resort & Spa

SAMANTHA RESORT & SPA

More than a Resort, A state of Mind

Surrounded by the spectacular beauty of world famous UNESCO World Heritage Site Wulingyuan. Samantha Resort & Spa is a unique and truly awe-inspiring retreat. Samantha Resort & Spa offers stylish accommodation set in picturesque, manicured gardens punctuated by revitalizing pools and streams.

Situated in Hunan Province in the heart of China, Zhang Jia Jie is easily accessible via bus, coach, train or air. International flights connect Zhang Jia Jie to Hong Kong and Seoul, and there domestic flights to and from 35 domestic cities, including Beijing, Shanghai, Guangzhou, Chengdu, Chongqing, Xi’an, Tianjin, Hangzhou and Shenzhen.

Spread over 116 hectares and just 26 kilometres from Zhang Jia Jie International Airport, Samantha Resort & Spa is nestled among breathtaking mountains, and enjoys spectacular views of the nearby Bao Feng Lake. The resort is also situated in the grounds of the endangered Giant Salamander nature reserve and breeding centre.

With a 119-room hotel and 59 private freestanding villas, the resort is the most spacious of the Zhang Jia Jie area’s luxury hotels. Guests can escape to a private villa for an indulgent luxury romantic vacation, wine and dine themselves at lavish restaurants, take part in the plethora of resort activities laid on both in and outside the resort, or just relax by the pool with nothing on your mind except your next treatment at the sumptuous Les Bain Spa.

This beautiful retreat, with its traditional Chinese architecture, neatly thatched roofs, secluded courtyards and private gardens is designed to blend into and enhance its natural setting, and offers a unique combination of timeless charm and elegant modernity.

For your conference and banqueting needs, Samantha Resort & Spa offers a variety of customised event options and themed dinners that will surpass your expectations time and time again. The spacious conference facilities are equipped to accommodate up to 220 people, and when combined with the hotel's inspiring surroundings and stunning panoramic views makes it an ideal venue for any event, large or small.

For all queries or booking your stay, please contact:
Samantha Resort & Spa　
8 Baofeng Road, Wu Lingyuan, Zhangjiajie, Hunan. China
Tel: +86-744-5558888 / Fax: +86-744-5558889

Sales Email: Samantha@samantharesortspa.com

Reservation Email: reservation@samantharesortspa.com
Website: http://www.samantharesortspa.com/

Experience the beautiful world of ZhangJiajie while you stay at Samantha Resort & Spa

Zhang Jia Jie Geopark – designated a UNESCO World Heritage Site in 1992, this National Forest Park is famous for its unique geology, including over 3,000 towering rock ridges over 200 metres high that dramatically rise and fall to create some of the world’s most breath-taking scenery, the majestic Wu Ling Yuan Quartz Sandstone Peak and Huang Shi Village, the world’s largest floating sightseeing platform.

Tianmen Mountain offers adventurers the ultimate reward for their endeavours when they arrive at its summit – a panoramic view of the countless peaks, glittering water and green forests of Wu Ling Yuan, an area known locally as ‘a priceless legacy handed down by nature to humankind’.

Emperor or Tianzi Mountain – visitors to this area can hike from overlook to overlook and admire the wonderful bird’s eye views of the many karst rock formations the locale has to offer. For those not feeling so energetic, the Bailong Elevator is the world’s tallest of its kind at 326 metres, and is available all through the day to take guests to and from the peaks.

Golden Whip Stream is named after the Golden Whip Crag in which it flows, The 7.5km stream zigzags its way through the valley, and there are many pools, waterfalls, rare plants and animals to admire along the way. The Golden Whip Stream is known locally as ‘the most beautiful valley in China.’

Yuan Jia Jie Nature Reserve is located in the northern part of Zhang Jia Jie National Forest Park, in the centre of the Wu Ling Yuan Scenic area. When you take the Bailong sight-seeing elevator from Shui Rao Si Men to Yuan Jia Jie, you can enjoy a bird view of all the mountains below you.

Baofeng Lake, known to many as simply the ‘Jade pool’, this shimmering mirror lake is surrounded by rolling green hills that have inspired many poems and works of art.

Dragon King Cave, the largest and oldest water-eroded cave in China, the Dragon King Cave is more than 30 kilometres long. One of the undoubted highlights is the sight of millions of stalactites gathered together to form a gigantic natural work of art.

Zhijin hall is also called the Old Courtyard, and was built by Tian Qiyuan, ancestor of a famous local family during the Qing Dynasty.

Zhang Jia Jie, Sangzhi, Yongshun, Jishou and Tongren are all tourist destinations that have been selected on a recently compiled list of the 30 top ‘Red-Revolution’ tours in China.

Zhangjiajie is not only home to some of China’s most spectacular scenery, but is also the habitat of the Tujia, Bai and Miao Minority People, whose distinctive folk culture and local customs and practices are both ancient and unique.

Fenghuang Ancient City - praised as the most beautiful town in China by famous New Zealand writer Louise Alley, Fenghuang was listed as a famous Chinese historical and cultural city by the State Council on December 7th, 2001.

Huangshi Village – Huang Shi Zhai is located in the west of the park, and is named after a story where local Huang Shi saved good friend Zhang Liang from misfortune when the latter isolated himself from society in the forest.

Maoyan River and Jiutian Drift Cave - a famous scenic area that combines natural scenery with local history and culture, the Maoyan River features the former residence of famed local He Long and the Kuzhu Great River Valley, while Jiutian Cave is a major revolutionary travel line.

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